Natasa Miokovic-Lutze

A new image campaign was developed for a regional energy provider. The central element of the campaign was a series of advertisements for print and online media. The aim was to emphasize that it is a family-owned company rooted in the region, characterized by its high service orientation, flexibility, transparency, and fairness.

In addition, several print newspaper inserts were conceived and written by me. The company's website was also gradually revised textually by me.

The website of a major provider of outpatient intensive care with several dozen member companies nationwide was redesigned. The care services specialize in outpatient intensive care and are dedicated to severely ill people in their homes or in modern intensive care and ventilation communities.

To ensure a consistent appearance for the corporate group, its members, and to improve online visibility, texts for the holding company as well as for individual member companies were newly written. In addition, detailed descriptions of employment opportunities in outpatient intensive care in various cities and regions were to be formulated, as well as informative articles on care, intensive care, and nursing education, which were integrated into an online care lexicon. According to the specifications for text structure, wording, and necessary keywords, I was able to write more than thirty texts, averaging 1,000 to 1,500 words, for the client.

The copy creation was carried out using Searchmetrics, a leading search and content platform for digital marketing in Germany. This platform ensures optimal use of the appropriate, specified SEO keywords and automatically calculates their occurrence in the text along with other features such as sentence structure to a content score. With my texts, I consistently achieved a content score that, with values between 85% and 95%, was well above the required minimum of 75%.

Despite the clear SEO requirements, good readability was of course to be ensured. Thus, I combined the keyword-optimized formulations with a fluent and inviting language that conveyed all content legibly and concisely to the respective target groups – primarily patients, relatives, and nursing staff.

"We give your property the right stage" is the motto of Immobilienhaus Königstein, which celebrated its opening in November 2018. For the market entry of the new real estate agent for the Taunus region, I was allowed to create the texts for the website www.immobilienhaus-koenigstein.de, the company brochure, and the company flyer.

The real estate agency, which is affiliated with the renowned Königstein auction house and is centrally located in the Königstein pedestrian zone, is characterized by its high level of expertise and personal commitment, as well as excellent networking in the Taunus and Frankfurt financial circles. The services offered by Immobilienhaus Königstein range from in-depth sales advice and sound property valuation to professional marketing, including home staging, real estate auctions, and bidding procedures.

The company presents itself as reputable and competent, friendly, modern, and likeable on its website www.immobilienhaus-koenigstein.de. The 12-page company brochure also concisely presents the self-image, management, and diverse service spectrum of the real estate company. The interplay of image and text creates a convincing, inviting overall impression that reflects the high professionalism and trustworthiness of the brokerage firm. It was important to emphasize the differentiating positioning: the combination of comprehensive professional expertise, a high level of personal commitment to the concerns of discerning clients, and long-standing, trusting contacts in the region and the metropolis of Frankfurt am Main.