Natan Sabbah

💥 Added value :

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I support and train companies in finding their target audiences, launching their first campaigns, and optimizing their performance on Facebook.

Thanks to Facebook's advertising network (especially Facebook and Instagram), everyone can easily test their market and scale their marketing expenses while controlling their acquisition costs.

💥 Important metrics :

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👉 More than €500,000 managed for about ten clients (e-commerce sites, SaaS services, Apps).

👉 Average ROI of 4.5 in e-commerce.

💥 Notable clients

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Management: Percko, Vitaline, Fnatic (UK), Meero, Niteshot

Training: Arcane, Elinoi, Cellublue

💥 Need advice?

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Do not hesitate to contact me for any questions, recommendations on my LinkedIn profile

For a year and a half at So Shape, I supported the 2 founders of the company in the development and growth of the business through various missions. In addition to cross-functional project management and strategy tasks, I also handled So Shape's digital marketing on a daily basis.

So Shape allows everyone to lose weight healthily and easily through effective and balanced challenges. It is also one of the first social brands in France with almost 80,000 photos posted with the hashtag #soshape on Instagram: each consumer posts 2 photos on their social networks during their program.

➤ Setup and management of Facebook advertising campaigns with an ROI of 6.5 for budgets of tens of thousands of € monthly:

- Installation of tracking tools (Facebook Pixel & Google Analytics) to maximize ROI on retargeting campaigns.

- Campaign setup: photo shoots, copywriting, ad design & audience research.

- Daily campaign management to maintain acquisition costs while increasing spending budgets (budgets x100 between December 2015 and August 2016).

- Monitoring expenses and results through the creation of effective and understandable reports.

➤ Development of So Shape's influencer strategy

- Implementation of a scalable strategy to contact and manage several hundred influencers each month with the most effective performance reporting.

➤ User Experience

- Collaboration with the designer and CTO to integrate new features (Facebook Connect, referral system) and launch new products.