Freelancer profile translated to English.
Back to original languageAbout Nataly
I am Nataly Vergara, a professional in Advertising with over 10 years of experience in graphic design, branding, and creative communication. I am passionate about typography, branding, and the digital environment, areas in which I have developed projects that combine creativity, strategy, and detail.
Throughout my career, I have established myself as a well-rounded professional, acquiring knowledge in different areas of design and communication, which allows me to bring a broad and versatile vision to each project. My goal is to continue growing in this wonderful world of creativity, sharing my knowledge and learning alongside a great work team.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Las Palmas de Gran Canaria (up to 50km)
Experience
- Mente CoralCEOARTS AND CRAFTSJanuary 2024 - Today (2 years and 5 months)Las Palmas de Gran Canaria, SpainI am Nataly Vergara, a professional in Advertising with over 10 years of experience in graphic design, branding, and creative communication. I am passionate about typography, branding, and the digital environment, areas in which I have developed projects that combine creativity, strategy, and detail.Throughout my career, I have established myself as a well-rounded professional, acquiring knowledge in different areas of design and communication, which allows me to bring a broad and versatile vision to each project. My goal is to continue growing in this wonderful world of creativity, sharing my knowledge and learning alongside a great work team.
- Oasis Wildlife FuerteventuraGraphic DesignerARTS AND CRAFTSMay 2022 - October 2022 (5 months)Pájara, SpainDevelopment and execution of creative strategies for visual communication and brand positioning. I contributed innovative ideas to improve visitor experience and took on the direction of the marketing department as my first leadership opportunity, managing projects and coordinating strategic actions.Key responsibilities and achievements:Direction and management of the marketing department.Development of signage projects and improvement of the park's general signage.Update and redesign of the venue's official map.Creation and strengthening of the branding for internal restaurants.Content proposals and interaction initiatives to enhance visitor experience.Coordination of creative projects from conceptualization to execution.
- RoibackUX / UI DesignerHOSPITALITYJanuary 2020 - August 2021 (1 year and 7 months)Medellín, Medellin, Antioquia, ColombiaWeb design and creation of navigation flows to achieve an impeccable, logical, and user-friendly experience for hotel clients. Adaptation and creation on different mobile devices.
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Education
- Master of Business Administration - MBA, Dirección y administración en el sector educativo, generalEuropean Open Business School2022Master of Business Administration - MBA, Dirección y administración en el sector educativo, general
- Publicista, Comunicación y DiseñoFundación Universidad de Bogotá 'JorgeTadeo Lozano'2013Publicista, Comunicación y Diseño