Freelancer profile translated to English.

Description

I manage your marketing projects like a product launch: with a roadmap, KPIs, and a focus on business results.

For 20 years, I have built, launched, and transformed brands withinstructured international groups(Quo Vadis, Groupe Rocher, Edenred). I have managed product portfolios up to €50 million, launched up to 35 new products per year, and led brand transformations in theFR / IT / ES / MXmarkets.

Today, I bring this expertise to SMEs, mid-sized companies, and scale-ups looking to gain clarity in their positioning, launch a product, or evolve their brand.

🎯My Areas of Expertise

▸Brand Strategy & Positioning— diagnosis, brand platform, storytelling, graphic charter

▸Product / New Range Launch— market research, business plan, sourcing, 360° plan, sales support tools

▸Brand Transformation— repositioning, offering redesign, change management

▸Product Innovation— Design Thinking, customer co-creation, voice of the customer, prototyping

▸Sustainable Marketing & Eco-design— environmental commitments, responsible communication

▸Complex Marketing Project Management— multi-country, multi-supplier, regulatory constraints

📊Some Results

• +15% revenue from the sustainable repositioning of a brand (170 SKUs, 3 markets)

• Revenue x2 on a product launch managed with Design Thinking

• 35 new products/year managed by a team of 5 product managers

• A range still on the market 20 years after its launch

💡My Working Method

I start with a diagnosis — market, competition, voice of the customer, offering. Then I translate the strategy into a business-by-business roadmap with clear KPIs. I think about a 10-year brand platform and go down to the operational level.

Accustomed to multicultural environments and cross-functional management, I unite through conviction, education, and purpose.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Strasbourg (up to 30km), Paris (up to 30km)

Edenred SE
CSR MANAGER
TECH
January 2024 - September 2025 (1 year and 8 months)
Issy-les-Moulineaux, France
Reporting to the BU Director, responsible for defining and managing the CSR strategy at an international level:
Conduct a comprehensive diagnosis of CSR issues and design a strategic plan deployed in 32 countries;
Manage performance: Define and implement KPIs to measure CSR performance, ensuring transparent and regular extra-financial reporting;
Support local teams by creating operational guides to meet CSR requirements in tenders;
Lead training sessions to raise awareness and develop skills on CSR issues among employees;
CSR and Sustainable Development Strategy Performance Management Change Management Project Management
Groupe Rocher
CSR MANAGER & B CORP LEADER
CHEMICAL
January 2021 - December 2023 (2 years and 11 months)
Issy-les-Moulineaux, France
Reporting to the General Management of the Stanhome brand, member of the Executive Committee, responsible for defining and managing the CSR strategy and the B CORP certification plan at an international level:
Conduct a CSR issues diagnosis, define and manage the CSR strategy in 4 subsidiaries, lead the CSR network
Write and deploy sustainable policies such as eco-design, Environmental Management System, Sustainable Purchasing, diversity & inclusion, train 100% of employees on cognitive biases and inclusive management, collect and analyze data for the materiality matrix and the DPEF.
Conduct an audit and define an action plan for B Corp certification: +12 points in 2 years.
Raise awareness and mobilize teams on climate and social issues by leading the Climate Fresk with 100% of employees, awareness around Pink October, organize a solidarity sale of products for the partner association Petits Princes
B Corp Certification CSR and Sustainable Development Strategy Performance Management Change Management Project Management
Groupe Rocher
STRATEGIC MARKETING MANAGER
CHEMICAL
January 2017 - December 2020 (3 years and 11 months)
Issy-les-Moulineaux, France
Reporting to the Marketing Department of the Stanhome brand, responsible for the implementation of communication and marketing strategy:
Define and manage the 10-year brand strategy across 5 countries.
Implement a sustainable brand transformation: brand repositioning, brand platform, sustainable engagement program, complete review of product offerings, packaging changes, formulas, and value chain actors
Deploy the editorial line across all communication channels
Analyze trends and listen to consumer expectations to identify new growth levers.
Create and manage an innovation unit to foster co-creation, integrate customer feedback, deploy Design Thinking, and optimize industrial performance (VSM, value analysis).
Brand Strategy Brand Platform Performance Management Innovation Strategy CSR and Sustainable Development Strategy