Description

ByLundysheva.com

I’m a photographer working at the intersection of art direction, styling and image making.

For over 12 years, I’ve worked as an art director and stylist, shaping visual identities for brands, creatives and professionals. Photography became a natural extension of this work. A tool to build clear, intentional visual narratives.

Alongside photography, I run my own fashion brand. This gives me a practical understanding of how every element influences the final image: from concept and styling to fit, light and presentation.

I approach each shoot as a visual project, not just a photo session.

I consider context, purpose and how the images will function - whether for a personal portrait, website, campaign or a lookbook.

My role is to guide the process and create structure, so you feel confident in front of the camera and supported throughout.

Art direction is central to my work.

I pay close attention to posture, expression, styling balance, light and composition, ensuring that every image feels intentional and aligned. And even in minimal setups my focus remains the same: clarity, consistency, and visual logic.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Eindhoven (up to 50km), Amsterdam (up to 50km), Antwerp (up to 50km), Rotterdam (up to 50km), The Hague (up to 50km)

Freelance - Various Fashion Projects
Art director, stylist
December 2014 - Today (11 years and 7 months)
• • Full-cycle management of fashion shoots from concept to final delivery: translating brand business objectives into a strong, coherent visual outcome.
• • Development of creative concepts for campaigns, lookbooks, editorial shoots, digital content and social media.
• • Building visual narratives aligned with brand DNA, target audience and communication channels (Instagram, Reels, online retail).
• • Creation of mood boards, visual references, styling directions and structured storytelling for shoots.
• • Selection and coordination of creative teams, including models, makeup artists, hairstylists, assistants, locations and production partners.
• • Briefing teams and ensuring execution fully aligns with the approved concept and overall visual strategy.
• • Managing projects across different budgets and timelines, adapting creative solutions to both commercial and brand-image objectives.
• • Styling shoots for fashion brands, showrooms and editorial projects.
• • Curating looks with consideration for silhouette, fabric, seasonality, trends and commercial appeal.
• • Working with both multi-brand selections and mono-brand collections.
• • Creating styling that strengthens brand positioning within premium, contemporary, and curated fashion segments.
• • Adapting visual concepts for digital-first formats: Instagram feed, Reels, Stories, and campaign drops.
• • Strong understanding of how visual content drives engagement and sales.
• • Creating content that balances aesthetics, movement and lifestyle storytelling.
Photography stylist Visual identity Adobe Lightroom Photo retouching
Freelance
Photographer
May 2020 - Today (6 years and 2 months)
• • Professional fashion and editorial photography with a strong focus on brand aesthetics and visual storytelling.
• • Extensive experience shooting lookbooks, campaigns, lifestyle content, and digital-first visuals for fashion brands and showrooms.
• • Ability to work both independently and within larger creative teams, aligning photographic execution with the overall art direction and brand vision.
• • Deep understanding of lighting, composition, and styling synergy to create cohesive, high end visual content.
• • Experience delivering imagery optimized for social media, e-commerce, and marketing campaigns.
Knitel
Designer/owner
December 2014 - Today (11 years and 7 months)
Ukraine
• • Founded and scaled an independent knitwear brand from concept to market, developing a strong and recognizable brand identity within the contemporary fashion landscape.
• • Led the full creative direction of the brand, ensuring visual and product consistency across collections, campaigns, digital content and retail presentation.
• • Designed seasonal knitwear collections aligned with fashion trends, brand positioning and commercial performance.
• • Managed the complete product development lifecycle, balancing creativity with production feasibility, quality standards and cost efficiency.
• • Collaborated closely with manufacturers and production partners to translate design concepts into commercially viable products.
• • Sourced yarns and materials, built long-term supplier relationships and negotiated terms to optimize quality and margins.
• • Oversaw brand storytelling and visual communication, with a strong focus on how product is presented and perceived in both digital and physical retail environments.
• • Opened and managed a concept store, gaining hands-on experience in curated retail, visual merchandising, customer journey and in-store brand experience.
• • Gained in-depth understanding of how brands are evaluated, positioned and sold within a multi-brand ecosystem — from buyer perspective to end customer.
• • Built and led a dedicated team, providing creative leadership, strategic direction and day-to day guidance to achieve brand and business objectives.