About Natali
German
Conversational
English
Conversational
Ukrainian
Native or bilingual
Russian
Native or bilingual
Experience
- WTL| I ntegrations- und SozialprojektMedia & Graphic DesignerSOCIAL NETWORKSJuly 2025 - Today (11 months)SwitzerlandDesign of print and digital materials to support the visual communication and reach of a non-profit organization.Tasks:Conception and implementation of print materials (posters, flyers, magazines, beach flags)Design of digital content (social media banners, presentations, logos)Complete production process: layout, print preparation, cuttingPhoto retouching and image editing for various channelsContribution to strengthening the organization's visual identityTechnologies: Adobe Photoshop, Illustrator, InDesign
- Freelance UX/UI DesignerinFreelance UX/UI DesignerDIGITAL AND ITJanuary 2020 - June 2025 (5 years and 5 months)Remote and Switzerland | January 2020 – June 2024Designing digital products for international clients with a focus on user-centered solutions and scalable design systems.Projects (Switzerland):Volunteer UX Research – employment platform for migrants (2024)Path2Work, SwitzerlandConducting UX audits to identify usability issuesCreating 4 personas based on user interviewsAnalyzing pain points and developing improvement suggestionsOptimizing information architecture for multilingual target groupsSocial media and print design – Freiburg chess tournament (2024)Contract: SUAA (Alliance of Swiss Ukraine-Army), supported by Ville de Fribourg Design of Facebook banners and print flyers for event communicationCoordinating with local stakeholders and adhering to brand guidelinesMobile taxi applicationDriver and passenger interface (2022–2023)B2C Product, Ukraine (remote)User research: 6 structured user interviews, analysis of booking and driving behaviorDesign: development of user flows, low-fidelity and high-fidelity prototypes in FigmaSystem: Building a component structure for further scalingTarget group: adult users (20–50 years old) with a focus on speed in everyday lifeWeb platformLanguage school (2021–2022) Ukraine (remote)Redesign of navigation and information architectureDevelopment of a responsive landing page with a focus on conversionOptimization of course structure for booking easeLanding page – Dance Studio (2021)B2C Product, Ukraine (remote)Design of a modern, mobile-optimized websiteClear structure with visual dynamics and emotional imageryFocus on quick information transfer and lead generationE-commerce redesign – Fashion Shop (2022)
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Education
- Simon Kuznets Kharkiv National University of Economics2009
- UX/UI DesignFigma, User Research, Prototyping2023UX/UI-Design