You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Natalie BraineNB

Natalie Braine

Strategic communication advisor | Second opinion

€650/day
Antwerpen, BE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Natalie

Strategic Communication Advisor | Positioning | Content Strategy | Second Opinion
Are you looking for a strategic communication expert who gets to the heart of the matter quickly, identifies risks sharply, and provides direction?
I help organizations - from scale-ups to public institutions - with communication strategy, positioning, and decision-making.
Not as an executor, but as a senior sparring partner and independent second opinion at crucial moments.
Expertise
Communication strategy: sharp choices, KPIs, and clear roadmap
Positioning & narrative: clear brand story and consistent communication architecture
Content strategy & copywriting (NL / FR / ENG): from framework to targeted content
Communication audit / second opinion: fast, independent analysis
Stakeholder communication: structure and alignment in complex environments
Core Skills
Communication Strategy · Content Strategy · Positioning · Branding · Narrative · Copywriting · Thought Leadership · Stakeholder Management · Change Communication · Reputation · Project Management · Audit · Strategic Advice
Typical Assignments
Developing or revising communication strategies
Sharpening positioning and brand narrative
Conducting audits and second opinions
Strategic support for growth, change, or rebranding
Structuring fragmented communication
Approach
Analysis and synthesis → clear recommendations
Focus on decision-making and direction
Concrete, usable output
Why work with me? (from my clients)
Clear professional judgment, without noise
Combination of strategy, content, and organizational insight
Discreet, independent, and results-oriented
Brings structure where there is diffusion
Sector Experience
Culture · Media · Government · Non-profit · Digital environments · Scale-ups
In Summary
Strategic communication advice and positioning, with a focus on clarity, direction, and decision-making.
  • Dutch

    Native or bilingual

  • French

    Fluent

  • English

    Fluent

Can work on-site
Antwerpen (up to 50km), Gent (up to 50km), Brussel (up to 50km)

Experience

  • Digitaal Vlaanderen
    Senior Communication Expert
    DIGITAL AND IT
    October 2022 - June 2025 (2 years and 8 months)
    Brussel, Belgium
    As a communication expert at Digitaal Vlaanderen, you are the strategic and operational linchpin in various projects. You manage people and processes, facilitate workshops, monitor deadlines, and ensure that communication is goal-oriented, clear, and impactful. Taking into account the target audience and the channel you want to communicate through.

    Leadership & Management:

    Managing project managers and communication managers to guide projects effectively.
    Overseeing team coordination and streamlining collaboration.

    Workshops & Training:

    Organizing, delivering, and documenting tailored workshops for the target audience.
    Content preparation and follow-up of training sessions and events.
    Project Management & KPIs:

    Managing project budgets and monitoring roadmaps, deadlines, KPIs, and deliverables.
    Ensuring the quality and timely execution of communication plans.

    Strategy & Optimization:

    Defining and adjusting communication strategies based on impact, feedback, and evolving needs.
    Continuously seeking improvements in approach and processes.

    Event Coordination:

    Coordinating internal and external events, training sessions, and information sessions, from concept to execution.
    Digital Collaboration Tools:

    Efficiently working and communicating via Microsoft Windows, Office, SharePoint, Confluence, Slack, Teams, and Zoom.
  • Folio magazines VZW
    Director
    PRESS AND MEDIA
    June 2020 - Today (6 years)
    Gent, Belgium
    As a director at Folio vzw, you participate in the association's board of directors. This body is responsible for the general policy and strategic direction of the vzw. The tasks and responsibilities of the board can vary, but typically include:

    Policy and strategy: Developing and implementing policies that align with the vzw's objectives.
    Financial management: Overseeing financial health, including approving budgets and annual accounts.
    KVK
    Recruitment and appointment of directors: Appointing new directors and, if applicable, executive directors responsible for daily operations.
    Preparing the general meeting: Ensuring the preparation and follow-up of the general meeting, where important decisions are made.
  • Propagande
    Team Lead Propaganda
    PRESS AND MEDIA
    October 2021 - July 2022 (9 months)
    Brussel, Belgium
    Developing Content and Communication Plans:
    You write and develop detailed communication and content plans for various clients, tailored to their specific objectives and needs, and ensure that the planned communication is effectively rolled out through the right channels and touchpoints. You monitor the performance of the communication plans, make adjustments where necessary, and report on progress.
    Managing Project Budgets and Timings:
    Budget Management: You manage the project budget, ensure it is spent efficiently, and track expenditures. Timings and Deadlines: You monitor deadlines and ensure projects are delivered on time and within budget.
    Process Management and Improvement:
    Execution Process: You define and monitor the project execution process, from initiation to completion, and continuously improve this process in consultation with clients and team members. You actively seek new opportunities, improvements, and ideas for clients to increase campaign effectiveness.
    Conceptual and Content Direction of Content Marketing:
    Brainstorming Formats: You define the conceptual and content lines of content marketing projects by brainstorming formats, sections, and angles. You define the right tone and style for the content, tailored to the client and the audience.
    Briefing and Managing External Contributors:
    You brief external parties who assist with content creation, such as writers or designers, and ensure they produce the desired content according to the established guidelines.
    Editing:You edit and review short texts, revise them where necessary, and ensure the overall quality of the communication.
    Implementing Structures and Improvements:
    You implement improved work structures and ensure the team can work effectively with the latest tools and processes.

Recommendations

Be the first to recommend Natalie

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • General Secondary Education
    Latin Greek Humanities ASO IDCO
    1992
  • Bachelor of Communication Management, Press and Information
    Plantijn University College
    2022

Skill set

Categories