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Natalia ZmajkovicovaNZ

Natalia Zmajkovicova

Marketing Strategy and Content from a Single Source

€750/day
Wien, AT
8-15 years
Content Creation
B2C
B2B
Marketing Strategy
Brand Management

Average response time: 1 hour

Freelancer profile translated to English.
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About Natalia

Sparring partner for strategic topics related to Digital Marketing Strategy / Communication Strategy / Content Strategy / Marketing Mix / Marketing Plan and Budget / Lead Generation / Idea Generation / Positioning / Development of Buyer Personas / Targeting Strategy / Digital Business Concepts /

I also offer support in the development of company presentations, content optimization of websites, web shops, landing pages and content creation for Instagram, Facebook and Linkedin.

// ABOUT ME //
B2B / B2C / D2C
10+ years of professional experience in digital marketing and communication
20x professional experience in industries: Human Resources, Adult Education, Medical Technology, AI, Robotics, Gaming Computer, Online Marketing, Advertising, Retail.
3-year photography training (Prague School of Photography)
Studies in E-Business/Web Sciences, Human Resources and Knowledge Management
Design Tools: Photoshop, Lightroom, Indesign, Canva
PM Tools: Trello, Redbooth, Confluence, Jira, Slack, Drive

// PORTFOLIO //

  • Slovak

    Native or bilingual

  • English

    Conversational

  • German

    Native or bilingual

  • Czech

    Native or bilingual

Can work on-site
Wien (up to 10km)

Experience

  • Weinturm Spirits & more GmbH / Fever-Tree Österreich
    Brand Manager
    March 2021 - August 2021 (5 months)
    Linz, Austria
    - Development, implementation and execution of brand management plans in the Austrian market and in close coordination with the headquarters in Great Britain and the DACH managers.
    - Preparation, implementation and independent management of projects to increase brand awareness, especially in trade marketing and digital marketing.
    - Development and management of online projects in the areas of social media, web portals and e-commerce.
    - Development and implementation of PR and media plans in cooperation with agencies and their management.
    - Implementation of product-related trade and consumer promotions for successful brand activation and participation in key account visits.
    - Production of content, especially photo and video material for use on Instagram and Facebook.
    - Planning and implementation of collaborations with influencers, brand ambassadors and spirit partners.
    - Creation of market, product and competitor analyses as well as presentation and POS documents. https://fever-tree.com/de_AT
  • Robart GmbH
    Digital Marketing Manager
    January 2018 - March 2021 (3 years and 2 months)
    Wien-Umgebung District, Austria
    www.robart.ai - ROBART provides AI-powered robotics solutions to leading manufacturers in the home appliance industry. The product range comprises: electronics, mechanics, AI-enabled navigation software, industrial design, app development and IOT Services.
    - Marketing/Product strategy (research, concept, budget planning)
    - Corporate Branding (positioning, guidelines, visuals, trade marks, merchandise)
    - Product Management (terminology, features, surveys)
    - Supporting global sales team in China/US/Europe (trade fairs, mailings, promotion materials)
    - Organising B2B events, trade fairs & conferences in the field of consumer electronics, smart home, robotics, artificial intelligence (IFA in Berlin, CES in Las Vegas)
    - Creating and promoting social media content (Facebook, Linkedin, Twitter)
    - Supporting recruiting/app development/product management/industrial design
    - Challenging internal processes and providing solutions (intranet, strategy meetings)
  • HI-TECH - REAL OVERCLOCKED GAMING
    Marketing Manager
    March 2017 - August 2017 (5 months)
    - B2C marketing and online communication with team and budget responsibility
    - E-Commerce shop (re-branding concept, evaluating and testing new features)
    - Digital marketing (SEO, SEM, display, affiliate, monitoring)
    - Influencer marketing (evaluating and acquiring new Let's player on Twitch and Youtube)
    - Community management (Facebook, Instagram, Youtube)
    - Co-Branding-promotions with hardware manufacturers (NVIDIA, MSI, Razer, InWin)
    - Acquiring offline partners (Virtual Reality Café - VREI, Respawn - the eSports bar, Upper Austrian eSports association).
    - Review Management / Customer Support
    - Content Creation (Video ads, prize games, promotions)
    - Product photography (gaming pc) www.hitech-gamer.com - HITECH
Check out Natalia's experience

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Education

  • Photography
    Prague School of Photography for Artistic and Applied Photography
    2022
    Fotografie
  • Master of Science
    Johannes Kepler University Linz
    2018
    Master of Science (MSc), Web Science - Studienzweig Web Business & Economy (berufsbegleitend)
Check out Natalia's education

Skill set

Employer Branding
Business Photography
Content Strategy

Categories