Natália Tôrres

• Contributed to the delivery of the CivTech 9.8 programme, taking the product from concept to launch (0→1), reaching a £M contract.

• Spearheaded product discovery and defined product vision in a high-stakes government innovation challenge.

• Aligned cross-functional teams on roadmap priorities, increasing delivery speed by 20%.

• Conducted market and UX research that informed strategy and influenced government policy adoption.

• Defined and executed a research framework that reduced decision turnaround time by 30% and delivering research in sprints.

• Presented strategy updates to directorate stakeholders, securing support for initiatives.

• Facilitated stakeholder workshops and structured ideation sessions to align technical feasibility with user needs.

• Applied mixed-methods research and usability testing, resulting in a 40% drop in friction points across onboarding flows and improved stakeholder buy-in through quantifiable user insights.

• Conducted iterative usability tests that improved user task completion from 68% to 91%, directly informing UI changes in multi-user enterprise systems.

• Reduced average time-on-task by 27% through remote moderated testing and flow simplification across high-traffic journeys.

• Managed a multidisciplinary UX team, increasing output quality and reducing churn.

• Partnered on business development efforts, helping secure new public sector opportunities.

• Championed a continuous learning culture aligned with evolving digital service standards.

• Created a new product department bridging Design and Strategy.

• Delivered 4 websites, 3 research studies, and 10 UX audits from problem to launch.

• Facilitated 2-day client workshops for strategic mapping, personas, and IA development.

• Led end-to-end UX research projects including proposals, interviews, and insight reports.

• Conducted over 30 user interviews, boosting website conversion rates by 25%.

• Developed and ran UX design trainings for internal design teams.

• Pitched and won £250,000+ in UX work through client relationships and strategic bids.

• Ran user interviews with current customers, improving marketing strategy performance by 35%.

• Created data-informed personas and customer journeys to drive campaign redesign.

• Redesigned website flows and landing pages, increasing user engagement by 20%.

• Created motion graphics and animation for social and paid campaigns.

• Improved abandoned cart experience, raising email click-through rate by 18%.

• Developed a creative and UX strategy that boosted campaign ROI.