Freelancer profile translated to English.
Back to original languageAbout Natalia
I am Natalia, a graphic designer and creative with over 23 years of experience in branding, packaging, visual communication, and handmade projects. I have worked on the development of complete creative projects and in direct customer service within the luxury textile sector, combining creativity, attention to detail, and professionalism.
My style blends art and graphic design, allowing me to create balanced, harmonious pieces with a unique personality: from minimalist and elegant compositions to colorful and vibrant designs. I am passionate about conveying sensitivity, authenticity, and aesthetics in every project, creating brands and products that connect with their audience and leave a lasting impression.
Specialties: Branding, visual identity, graphic design, packaging, art direction, and handmade creative projects.
Spanish
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- PereciosoGraphic Designer & Marketing ManagerARTS AND CRAFTSJanuary 2022 - December 2024 (2 years and 11 months)Palma de Mallorca, SpainDevelopment of a handmade brand, personalized products, and e-commerce management on Etsy. Perecioso Creaciones is a brand of personalized items for mothers, babies, and children, designed for its target audience and focused on artisanal and digital personalization of each product.I led the product conceptualization and design, art direction, branding, photography, and digital communication strategy, also managing the e-commerce presence, achieving a coherent, delicate, and differentiating visual identity.
- EuroplayasGraphic & Web DesignerTRAVEL AND TOURISMJanuary 2018 - January 2019 (1 year)Graphic Designer – Tourism SectorIn-office collaboration with the project manager in the design and production of visual campaigns and digital content for tourism promotion and social media.Participation in the creation and layout of tourist brochures for destinations in Greece (Corfu, Malta, Greek Islands), coastal hotels in Spain and islands, ferries, and theme parks, including Loro Parque, Siam Park, PortAventura, Terra Mítica, and Warner Bros., as well as newsletters and digital banners for hotels.Support in the entire creative process: graphic design, visual composition, integration of photography and illustrations, and adaptation of materials for digital and print media, providing detail, aesthetics, and functionality to generate attractive and coherent materials with each brand's identity.
- Sueños GarauGraphic Designer & Marketing ManagerFASHION AND COSMETICSJanuary 2015 - January 2017 (2 years)Head of Graphic Design, Branding, and Visual MerchandisingPlanning and implementation of visual campaigns, packaging, corporate graphic design, visual merchandising, and window displays, as well as social media and event management.Development of monthly visual proposals in 20 Sueños Garau stores, including seasonal vinyls, signage, and interior graphic elements. Each project was designed with a creative focus, paying attention to composition, color, and visual balance to reinforce brand identity and generate audience impact.Integral redesign of the brand's visual identity, applying the new image to packaging, labels, wrapping paper, signage, and promotional material, achieving visual coherence, differentiation, and strengthening of the brand identity in both store and digital materials.
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Education
- DiplomaEDIB201701 AÑO: Dibujo I, Fundamentos del diseño, Historia del arte, Tipografía y maquetación, Medios informáticos, 3D I, Taller de proceso creativo, Imagen corporativa I. 02 AÑO: Dibujo II, Tecnologías de la Producción Gráfica, Imagen corporativa II, Diseño web, Publicidad IFotografía y tratamiento digital, Historia del diseño, Diseño editorial I, 3d I 03 AÑO: Diseño web y multimedia, Book personal, Taller PFC, Publicidad II, Marketing, Diseño editorial II, Packaging, Diseño audiovisual, Taller de proyectos experimentales y proyecto final (Un Jardín de ideas)