Natalia Palacios

Campaign management and coordination: design, planning and execution of sales and inspiration campaigns (Phases, discounts, promotions, sales focus, etc.)

Media mix and analysis: configuration, execution, analysis and optimization of the media plan for each campaign. Web, Social Media, SEM, SEO, Display, Affiliate and Mailing.

ROI control: Review of the overall performance of the campaigns. Control of profits and investments.

Website review: content, navigation and usability. Error detection and improvement proposals.

Creation and distribution of national and regional offline marketing material

for the Spanish market.

Creation and development of vacation brochures and promotional posters

for the agency network.

Development of targeted B2B mailing.

Manual loading and management of tourist products: Rates, Services, Quotas, etc.

Responsible for and execution of transfer payment accounts.

SAP Reconciliation Management

Registration and maintenance of new B2C clients

Responsible for credit control.

Management and processing of debts: management of extension requests for

credits, income claims, execution of legal proceedings.

Compensation of accrued rebates