Freelancer profile translated to English.
Back to original languageAbout Natalia
Copywriter specialized in helping SMEs, startups, and professionals in health, tourism, education, retail, and technology. I combine strategy, customer research, and clear writing so your value proposition is understood, remembered, and chosen.
Content with soul. Results with method.
I work with brands that want to sell without sounding the same. I don't write “pretty text”; I design decisions with a focus on conversion (conversion copywriting, CRO): the headline that opens, the argument that reduces objections, and the CTA that is clicked.
4-Phase Method:
- Brief and objectives: offer, margins, and KPIs.
- Customer research: voice, objections, and triggers to turn insights into benefits.
- Architecture and copy: page structure, argument hierarchy, A/B headlines, microcopy, and calls to action.
- Measurement and improvements: success criteria (CTR, conversion, leads, bookings) and roadmap.
What I can write for you:
• Complete website copy (Home, Services, About me) + voice and messaging guide (brand voice & messaging).
• Landing pages & conversion funnels.
• Email marketing copy: launch, onboarding, and recovery sequences.
• Social ads copy (Meta/LinkedIn) and short scripts for Reels/UGC.
• UX microcopy for forms, empty states, and pricing.
Where we fit best:
• Health and wellness (private clinics, wellness, aesthetics).
• Tourism and hospitality (hotels, spas, experiences).
• Education (academies and e-learning).
• Retail & eCommerce.
• B2B Technology.
What you get in the end:
• Ready-to-publish copy.
• Messaging and tone guide for your team.
• Prioritized list of A/B tests and next steps.
• Delivery schedule and reporting.
I work with clear deadlines, structured feedback, and fixed budgets. Spanish and English. If you're looking for copy that understands the business, breathes the brand, and measures results, let's talk.
Shall we schedule a 15’ call?
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- Natalia MaluendaCopywriter & CM · Content with soul. Results with method.HEALTH AND WELLNESSJanuary 2019 - Today (7 years and 7 months)Madrid, SpainCopywriter specialized in helping SMEs, startups, and professionals in health, tourism, education, retail, and technology. I combine strategy, customer research, and clear writing so your value proposition is understood, remembered, and chosen.𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐬𝐨𝐮𝐥. 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐰𝐢𝐭𝐡 𝐦𝐞𝐭𝐡𝐨𝐝.I work with brands that want to sell without sounding like “more of the same”. My approach combines actionable research, a clear value proposition, and measurable messages at every stage of the funnel (web, landings, email, and social).I don't write “pretty text”; I design decisions: the headline that opens, the argument that dispels doubts, and the CTA that is clicked.W𝐡𝐚𝐭 𝐜𝐚𝐧 𝐈 𝐰𝐫𝐢𝐭𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮?:1. Complete website copy with messaging and tone guide;2. Conversion landing pages;3. Email sequences (launch, onboarding, recovery, nurturing);4. Ads and social ads (Meta/LinkedIn) and short scripts for Reels/UGC;5. UX microcopy (forms, empty states, pricing).𝐖𝐡𝐞𝐫𝐞 𝐰𝐞 𝐟𝐢𝐭 𝐛𝐞𝐬𝐭: health and wellness (clinics, wellness, aesthetics), tourism, hotels, and hospitality (4-5* hotels, spas), education (e-learning), retail & eCommerce, and B2B/SaaS technology.Clear deliverables, fixed deadlines, and structured feedback.If you're looking for copy that understands the business, breathes the brand, and measures results, let's talk.Shall we schedule a 15’ call?
- AMAZON SELLERBRAND LAUNCHJanuary 2022 - January 2024 (2 years)• Inventory management, product listing updates, content, and creativity. Price and promotion management.• Management of Sponsored Ads campaigns, PPC Campaigns and optimization, Keywords, Amazon DSP, SEO, and SEM.• Customer service and comment management.
- RINGANAFRESH PARTNERJanuary 2019 - January 2022 (3 years)• Advising clients on organic and natural cosmetic products, highlighting their benefits for the skin and the environment.• Maintaining in-depth knowledge of the ingredients used in our products and their properties.
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Education
- COPYWRITERIQS Executive Education2025COPYWRITER
- COMMUNITY MANAGERIQS Executive Education2024COMMUNITY MANAGER
Certifications
- Community ManagerIQS Executive Education2025
- CopywriterIQS Executive Education2025