Freelancer profile translated to English.

Description

Lover of design and art. My main goal is to get involved with my work, taking it as a personal challenge, seeking client satisfaction and my own.

I am currently living in Barcelona, Spain, exploring new creative avenues to develop my professional career.

I am a graphic designer with over 7 years of experience in art direction, social media design, email marketing, web design, photo and video editing, planning, and creative development, among other tasks. I greatly enjoy teamwork, direct client contact, innovation, and creativity.

I have worked for brands such as Adidas, Stella Artois, Corona, Chevrolet, Government of the City of Buenos Aires, and Avon, among others. I have recently founded a small advertising studio with my creative partner (@somosdupla), and we are currently taking on content and social media management projects.

Shall we chat?

Languages

Spanish
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Le Mini Macaron (Beauty Brand Start Up)
Senior Graphic Designer
January 2022 - Today (4 years and 5 months)
Barcelona, Spain
Creative Campaigns
Development and execution of online and offline materials for B2B and B2C campaigns at all funnel stages: awareness, consideration, conversion, and retention. Creation of e-commerce assets (banners, landing pages, PDPs, retailer materials) to improve conversions and user experience. Design of high-performance email marketing campaigns for acquisition and loyalty.

Performance Marketing & Social Content
Creation of visual assets for Paid Ads and Social Media on Google, Meta, TikTok, and YouTube, aligned with performance and branding objectives. Development of video and motion graphics content for Paid Social, optimizing ad performance and audience interaction.

Brand Guardian
Ensuring visual consistency across all materials, maintaining and evolving brand guidelines according to the company's positioning and message.

Project Management
Supervising the marketing calendar and coordinating briefs to meet campaign deadlines. Art direction and production of photo shoots, from planning (asset lists, timelines, mockups) to final delivery. Creation of a Notion board to optimize creative team management and visibility.

Collaboration & Innovation
Working together with marketing, copywriters, and social media managers to develop assets aligned with campaign objectives. Creative input on new products, generating innovative design concepts.

Leading the Design Team
Mentoring and guiding junior designers, promoting creativity and quality. Managing monthly tasks with Notion for an efficient workflow.
De la Conca
Graphic Designer
October 2020 - Today (5 years and 8 months)
Barcelona, Cataluña, España
Organic and Sustainable Food Startup.
Designed and developed creative assets for social media, e-commerce, landing pages, and email marketing, ensuring brand consistency and engagement. Created original social media content to strengthen brand storytelling and audience interaction. Worked on packaging design and developed trade marketing and retailer materials to support in-store and promotional strategies.
Freelance
Freelance Graphic Designer
March 2013 - Today (13 years and 3 months)
Freelance graphic design. Digital and web design. Logo design, branding, and creative aesthetics. Design and assembly of POP originals for events. Design of flyers, brochures, business cards. Editorial design. Content generation, social media design, and management. Creative photography and integral development of photographic pieces for Social Media. Clients: YFU, Adidas, Chevrolet, U22, Urban Design, Sunshine Lab, The Main Stuff, Universidad Panamericana de Guadalajara, among others.