About Natalia
Fractional and Interim CFO for growth-stage companies where finance exists but doesn't give you the clarity you need.
I work with founders, CEOs, and investors in situations where finance needs to function at a different level: during international expansion, structural change, or when the business has outgrown its current finance setup.
Recent results:
- Set up multi-jurisdiction finance operations during international expansion and company relocation
- Cut manual transaction entries by 67% via ERP logic redesign
- Recovered €143K in VAT through compliance redesign and cross-border process control
- Reduced month-end close time by 25% (from 4 days to 3) through process restructuring
15+ years across Fortune 500 FMCG (Newell Brands) and project-based businesses (eSports).
If you know something needs to be fixed but aren't sure where to start, let's talk. I work in fractional and interim formats with Series A-C startups, post-growth SMBs, and PE-backed portfolio companies.
Russian
Native or bilingual
English
Fluent
German
Conversational
French
Basic
Can work on-site
Belgrade (up to 50km), Novi Sad (up to 50km)
Experience
- Fissure.proHead of FinanceENTERTAINMENT AND LEISUREJune 2024 - January 2026 (1 year and 7 months)Belgrade, Serbia
- Built the finance function during a period of rapid international expansion and organisational transition, establishing governance, reporting frameworks, and scalable finance processes across 3 jurisdictions, 5 legal entities, and 12 bank accounts.
- Acted as de facto CFO during transition, assuming responsibility for liquidity planning, cost structure redesign, and executive financial decision support.
- Designed and implemented a project- and event-based management accounting model, including a redesigned chart of accounts and standardised methodologies, enabling detailed event P&L visibility and plan vs. actual analysis.
- Established cash flow forecasting and led finance-led ERP implementation to support operational continuity during restructuring and cross-border relocation.
- Coordinated outsourced accounting and consulting partners across 3 jurisdictions (Serbia, UAE, Armenia) — 4 providers in total; set up payroll for ca.80 employees across 2 Serbian legal entities.
- Developed and executed a VAT recovery strategy, securing €143K through compliance optimisation and improved cross-border tax processes.
- Recruited, onboarded, and mentored a finance team of 3 professionals from the ground up, building internal capability to support a multi-entity, project-driven business model.
- Newell BrandsFinance Manager / Finance Transformation LeadJune 2007 - June 2024 (17 years)Russia
- Led finance transformation initiatives within the Russian subsidiary of a Fortune 500 environment, bridging local GAAP and US GAAP reporting requirements and supporting ERP modernisation across multi-entity operations.
- Led ERP implementation and finance system redesign, mapping local GAAP to US GAAP and automated 4 of 6 modules, reducing manual data entry by 67% across multiple operational modules, integrated
- inventory and accounting into a single traceable flow across ~2,500 SKU catalogue (~1,000 active SKUs at peak, 670 at market exit).
- Streamlined month-end close and reporting processes, reducing closing time from 4 to 3 days while maintaining full US GAAP compliance across multi-entity operations.
- Designed and automated management reporting and acted as a finance business partner to commercial, supply chain, and operations teams, supporting budgeting, forecasting, and scenario-based decision making.
- Established and maintained SOX-style internal controls, policies, and audit-ready documentation in coordination with regional HQ and external auditors.
- Managed and developed a finance team (4 professionals), implementing performance frameworks and capability-building initiatives aligned with operational and compliance requirements.
- ACT Agrochem Trading LTDFinance ManagerCHEMICALJune 2006 - May 2007 (11 months)Nicosia, Cyprus
- Managed end-to-end finance operations for a multi-entity(3 legal entities) international trading structure, including daily cash management, treasury operations, and consolidated management reporting (P&L, Balance Sheet, Cash Flow).
- Maintained direct relationships with international banks, acted as authorised signatory, and oversaw all banking transactions, payments, and liquidity management.
- Prepared consolidated management accounts and provided daily and monthly financial reporting to headquarters, supporting executive-level decision-making in a trading environment.
- Coordinated with external auditors (PwC Cyprus) and tax advisors on statutory reporting, audit procedures, and tax compliance requirements.
- Developed and managed office cost budgets, performed budget vs. actual analysis, and supported cost control initiatives.
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Education
- Master of EconomicsMoscow State University of Food Industry1999Master of Economics
- Data Analyst ProfessionInstitute of Business Intelligence2024Data Analyst Profession