About Natalia
I design digital experiences people actually want to use — and businesses truly need. I turn ideas into functional, user-centered products. My work focuses on SaaS, e-commerce, and B2B/B2C platforms. From research to handoff, I build design systems, clear user flows, and scalable solutions. I think strategically, create with empathy, and collaborate closely with product, developers, and users. What sets me apart: a sharp eye for strategy, user logic, and execution.
Spanish
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- FreelanceUX - UI Designer and Product DesignerMarch 2021 - Today (5 years and 3 months)Designed end-to-end UX/UI solutions for web and mobile apps in e-commerce, fintech, education, and social impact. Created wireframes, user flows, and prototypes using Figma. Conducted user research and applied design systems to deliver responsive, accessible, and scalable products in collaboration with developers and agencies.
- Blind CreatorCustomer ExperienceJuly 2024 - July 2025 (1 year)After reaching product-market fit, took on a cross functional role supporting Sales with demos and guiding cl ients through onboarding and implementation to drive adoption.
- Blind CreatorHead of ProductAugust 2023 - June 2024 (10 months)Led a small product team during the development of key features. Worked end-to-end from wireframes to polished iterations to ensure usability and consistency.
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Education
- Bachelor Degree in AudiovisualUniversidad Nacional de Villa María2020Bachelor Degree in Audiovisual
- Certification in marketing and digital adUniversidad Siglo XXICertification in marketing and digital ad