Freelancer profile translated to English.
Back to original languageAbout Natalia
Marketing Expert for B2B + B2C
More than 10 years of international experience in marketing for medical technology, automotive, architecture, construction, and beauty industries in countries such as Switzerland, Germany, Austria, and the United Arab Emirates.
German
Native or bilingual
English
Fluent
Russian
Native or bilingual
Can work on-site
Villingen-Schwenningen (up to 50km), Stuttgart (up to 50km), Zürich (up to 50km), Bonn (up to 50km), Berlin (up to 50km)
Experience
- NYPromotionSocial Media Marketing / BrandingFASHION AND COSMETICSJanuary 2021 - Today (5 years and 5 months)Villingen-Schwenningen, GermanySOCIAL MEDIASOCIAL MEDIA STRATEGYDevelopment of a social media strategy tailored to your company.IDEA GENERATION AND CONSULTINGIdea generation, strategy, and concept consulting for your social media channels.SOCIAL MEDIA MANAGEMENTConsulting and conception of content planning/creation/organization/production.COMMUNITY MANAGEMENTCommunity management and reach building.ADVERTISINGPlacement of advertisements on Facebook and Instagram.GRAPHICSDesign of social media graphics and designs.WORKSHOPS AND COACHINGSWorkshops and coachings in the areas of corporate strategy, social media, and influencer marketing.BRANDING• Company Branding• Product Branding• Service Branding• Employer Branding• Personal BrandCreation of unique and distinctive brand images. Whether it's logo design, brand book, web design, or the design of business cards, flyers, presentations, etc.
- Kunststoff Christel GmbH & Co.KGSales & Marketing ManagerTECHJanuary 2019 - November 2021 (2 years and 10 months)Bad Dürrheim, GermanyTechnical Sales
- Customer consultation & sales of technical products
- Analysis of customer needs
- Selection and presentation of suitable technical solutions
- Preparation of offers and negotiations
- Technical product presentations
- On-site or online
- Participation in trade fairs, congresses, and roadshows
- Project support & after-sales service
- Support from offer preparation to implementation
- Technical support after sales
- Complaint processing
- Interface between development, production, and customer
- Clarification of requirements with internal departments
- Market and competitor analysis
- Identification of technology trends
- Analysis of customer and industry data
Technical Marketing- Product marketing & positioning
- Creation of technical product documentation (brochures, white papers, datasheets)
- Definition of unique selling propositions (USPs)
- Content marketing & communication
- Development of technical content for website, social media, newsletters
- Creation of case studies and application videos
- Lead generation & campaign management
- Planning and execution of online campaigns (e.g., via LinkedIn, Google Ads)
- Collaboration with sales for lead qualification
- Trade fair and event planning
- Technical presentations at events
- Organization of webinars or specialist conferences
- Market and target group analysis
- Identification of target industries and their challenges
- Strategic planning of market launches
- RM World Builders GmbHMarketing Project ManagementCIVIL ENGINEERINGApril 2017 - January 2019 (1 year and 9 months)Berlin, Germany
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Education
- International Business Administration B.A.Furtwangen University of Applied Sciences2017Fokus Marketing & Vertrieb