Natalia Diaz

E-commerce & Web Management: Managed and optimized the company's WordPress & WooCommerce storefront, handling product catalog updates, checkout optimization, and user experience (UX). Data Tracking & Analytics: Set up basic tracking events using Google Tag Manager and monitored website traffic and user behavior via Google Analytics 4 (GA4) to optimize ad spend and performance. Paid Media & Performance: Executed and optimized Meta Ads and Google Ads campaigns focused on conversion, purchase intent, and brand awareness Email Marketing & CRM: Designed and deployed automated email marketing flows (Klaviyo/Mailchimp) and managed HubSpot CRM to increase customer retention and lifetime value. Content & Community: Led organic growth strategies across Instagram, TikTok, and LinkedIn, achieving a +25% follower increase in 6 months through professional photo/video production. Bilingual Operations: Handled cross-functional project coordination and high-value client support in both English and Spanish.

E-commerce Development: Built, launched, and managed online stores using Shopify, Tiendanube, Ecwid, and Wix for a diverse portfolio of 4 active clients. AI-Driven Development: Leveraged cutting-edge AI agents, specifically Manus AI, alongside GitHub for basic repository management and efficient web deployment workflows. SEO & Growth Marketing: Conducted keyword research and competitive analysis using Semrush to improve search visibility, driving acquisition strategies with an average client campaign ROI of 150%. Full Branding Systems: Designed and vectorized cohesive visual identities, logos, and typography guidelines using Adobe Illustrator and Photoshop.