Freelancer profile translated to English.
Back to original languageAbout Natalia
I am passionate about business and brand development. My curiosity has led me to work in over 30 countries worldwide and to live in environments as diverse as Casablanca and New York, in sectors related to premium and luxury gastronomy.
Currently, I apply my background in my work as an interior designer and consultant for the development of residential, commercial, and hotel interior design projects, with a focus on brand development and distinctive elements for hospitality businesses.
I offer comprehensive business brand development: market analysis, positioning, target customer, and omnichannel strategy, including offline space design and customer experience.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km), Barcelona (up to 50km), Sevilla (up to 50km), Valencia (up to 50km)
Experience
- Natalia de la CalleInterior Design and Brand DevelopmentARCHITECTURE AND URBAN PLANNINGOctober 2025 - Today (8 months)Madrid, SpainI handle the complete conceptualization and development process for residential and commercial spaces.www.nataliadelacalle.com
- Bodegas Fos, Rioja AlavesaBrand DirectorWINE AND SPIRITSMarch 2023 - June 2024 (1 year and 3 months)Elciego, PV, SpainStrategic direction, development of the business and marketing plan with the company's ownership and CEO.Commercial, marketing, and process leadership for the commercial and administrative team, and external agencies for communication, public relations, web development, and e-commerce.Press and associated company relations.Consumer experience.Market research.
- íBero WineMarketing and Export Consulting - Premium BeveragesWINE AND SPIRITSMay 2022 - February 2023 (9 months)Madrid, SpainBusiness development consulting, 360º marketing, omnichannel strategy, and content creation for producers, importers, distributors, and retailers in the high-end wine and spirits sector.
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Education
- Strategic Management of the Luxury UniverseIE Business SchoolPrograma superior de IE para la gestión estratégica de marcas premium y de lujo.
- Master in Foreign TradeOfficial Chamber of Commerce and Industry of ValladolidMáster en Comercio Exterior por la Cámara de Comercio de Valladolid. Beca posterior otorgada por la Junta de Castilla y León como Promotora de Exportación e Inversión en la Cámara de Comercio Española de Casablanca, Marruecos.