About Natalia
Strategic brand manager and marketing powerhouse, with 10+ years experience in brand building, strategising and consumermarketing. I'm inspired by technology, authentic brand stories and innovative products that challenge the norm in order to make the lives of customers better.
Over my 7 years of international experience with Nissan Motor Co. I oversaw the brand strategy of automotive products worth 400 million euro revenue, managed the end-to-end process of 5 product launches, succeeded in improving sales by 20% by influencing strategic partner and rejuvenated the communication strategy.
Shifting my experience toconsulting brands and start-ups, I have developed a unique approach to brand marketing by mixing ‘classical’ productmanagement with a more creative, agile, digital attitude. Now, I am looking for a new challenge where I can design and implement inspiring brand strategies that empower businesses to sustainably level up sales, brand awareness and customer loyalty.
Russian
Native or bilingual
English
Native or bilingual
French
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Self-EmployedBrand Strategist and Marketing ConsultantCONSULTING AND AUDITSJuly 2020 - Today (5 years and 11 months)Paris, FranceConsulted entrepreneurs and small businesses on building their brands and devising marketing strategies and go-to-market launch plans to drive consistent business (sales, brand, loyalty) growth. Provided guidance on product development and launch strategies, digital communication, sales funnel development, and customer journeys.- Established growth and promotion strategy for B2B podcast agency with the goal of educating target audience on this new way how their brand podcast could support their business and positioning the agency as a key provider of this service.- Developed a marketing strategy for an artist to improve the product, simplify customer journey, identify key communication message that will build a brand. Defined digital communication strategy, analysed current offering and proposed an updated product line-up, and proposed ideas to optimise customer experiences at every stage of interaction with the brand.- Developed go-to-market strategy for enabling Ukraine-based game art design agency to expand operations into the USA. Established action plan with efficient marketing activities for expansion, created coherent brand message and identified communication tools that would support business enhancement in the new market.- Advised B2B CRM consulting firm on development of coherent business system and marketing strategy for year 2023 to enable business expansion. Mentored client's marketing manager on strategy implementation and marketing process improvement.- Consulted and created marketing action plans to grow revenue, brand and profit for start-ups and small business owners in various niches as coaching, pilates training, EdTech, acting coach, therapist, cleaning agency, catering, B2B consulting and others- Mentored a group of students as part of marketing coaching group (invited as a guest expert)- Led a group of intellectual volunteers on developing a growth and business strategy for an NGO supporting fundraising for deaf kids
- Nissan Motor CorporationBrand ManagerMay 2017 - November 2018 (1 year and 6 months)Montigny-le-Bretonneux, FranceOversaw marketing and communication strategy as well as life-cycle planning for Nissan Qashqai, the key product for the brand, identifying opportunities to grow market share in line with profitability and model/brand awareness through improved customer perception and coherent brand messaging.- Grew market share and profit of Qashqai within 2 years by simplifying grade line-up, optimising version mixes in product line, and creating messaging to inspire customers to buy more profitable versions.- Initiated revolutionary partnership with Yandex for installation of their original traffic navigation system in order to counteract product perception. Launched system within 6 months (rather than typical 2 years), growing sales and profit, strengthening brand messaging, and boost innovation metrics.- Eliminated risk of ~20% sales volume loss in 6 years by gaining buy-in from leadership team for prioritising autonomous drive technology. Analysed competitors' offerings and developed business case illustrating potential losses in volume, market share, and profits.- Initiated a renewed approach to Qashqai's communication strategy, reversing product's 2-year negative trend in product image by emphasising youthful, sporty design. Refocused messaging on specific and unique selling points resonating with target audience and created more defined image for model.- Managed cross-functional project to research/evaluate competitors' best marketing practices and developed proposal that included breakthrough ideas resulting in substantial shift of European marketing communication budget towards digital channels.
- Nissan Motor CorporationProduct Marketing CoordinatorJuly 2014 - April 2017 (2 years and 9 months)Rolle, SwitzerlandManaged sales performance and financial health of Sentra, Tiida, Almera, and Terrano models. Conducted competitive analysis and developed trend projections to align products' value with customers expectations.- Coordinated launch of six new/updated products over one year – provided important inputs for development of marketing strategy, aligned timing and deliverables across multi-functional launch teams, reported products' performance (vs. forecasts), and analysed media feedback- Presented business case for growing sales volume by 10% for product managed by business partner – negotiated agreement to increase production and revise previously restricted grade mix, resulting in profit growth, longer life of products, and improved market share
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Education
- MSc Management with Merit degree, MarketingBayes Business School2012MSc Management with Merit degree, Marketing
- Bachelor of ScienceLondon School of Economics and Political Science, U. of London2011BSc Economics and Finance