Freelancer profile translated to English.

Description

Media & Performance Marketing Consultant

-> Audit - Strategy - Acquisition

Media Buyer | Media Strategist | Paid Media | Campaign Management | Media Buying

Is your acquisition too expensive, lacking structure, or is your agency lacking transparency on what's truly performing?

I specialize in media strategy and media buying: from auditing your setup to optimizing campaigns, with total consulting independence and results-oriented management.

🔥 +10 years of experience and +€3M in media budgets managed

Clients: Decathlon, La Compagnie du Lit, Olympique de Marseille

Audit & Strategic Recommendation

Media mix analysis, identification of budget waste, competitive benchmarking, documented and immediately actionable recommendations.

-> Poor strategic arbitration upstream always costs more than a poorly optimized campaign.

Execution & Performance Management

Meta Ads: structuring into test/scale phases, segmentation, creative analysis, CAC optimization
Google Ads: architecture by intent, bidding strategies adapted to objectives (CPA, ROAS)
Programmatic (DV360): contextual and behavioral targeting, brand safety, qualified impression analysis.
Direct Deals: TV, radio, digital audio, sponsorships, press, display
Data and tracking: Meta pixel, GA4, Consent Mode, Looker Studio

What I bring that an agency cannot guarantee

A 100% operational senior professional capable of strategic thinking in the morning and diving into the account in the afternoon.

-> A single point of contact from brief to final report.

My background gives me a rare 360° perspective among independent consultants.

Clients Supported

Decathlon: France, Pro, Outdoor, Seconde Vie, Travel, Conseil - Pernod Ricard - Biolane - Bellerose - La Compagnie du Lit · OM - Pharmaciens Giphar - Leetchi - Le Rouge Français - STC Nutrition - Pediakid - My American Shop

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Italian
Basic

Workplace preferences

Can work on-site

Paris (up to 50km), Lyon (up to 10km), Bordeaux (up to 10km), Nice (up to 10km), Lille (up to 10km)

NCB Advisory
Founder
January 2026 - Today (5 months)
Paris, France
NCB Advisory supports communication agencies and advertisers in the design and management of ambitious media strategies, with a 360° and multi-channel approach.

My missions:
- Media audit & strategic media recommendations
- Space buying and negotiation with media vendors
- Multi-channel activation: Direct Deals, Social Ads, Google Ads, Bing Ads, Programmatic
- Campaign management, dashboard construction & reporting
- Management of media budgets >€2M/year

Some sectors supported: retail, health/wellness, sports, lifestyle, e-commerce, food & beverage.
Paid Media Digital Strategy Consulting Performance Marketing Media Buying
Les Causantes
Media Consultant
DIGITAL AND IT
March 2021 - March 2026 (5 years)
Paris, France
Strategy and digital marketing management for several clients simultaneously across different channels: Social Media, SEA (Google Ads and Bing Ads), Programmatic (DV360) and Direct Deals.

Proficiency in the following social media platforms:
- Meta Ads (Facebook + Instagram)
- Tiktok Ads
- Pinterest Ads
- Linkedin Ads
- Twitter Ads
- Youtube Ads
- Snapchat Ads

Full tracking implementation via Google Tag Manager.
ekstere
Digital Marketing Consultant
TRANSPORTATION
January 2021 - March 2021 (2 months)
Global support across all digital channels for the Cote Vélo platform (Ekstere) to build the digital marketing strategy:
- Inbound Marketing
- SEA
- Community Management
- Facebook Ads