Freelancer profile translated to English.
Back to original languageAbout Natalia
Hello! My name is Natalia and I am an Art Director and Graphic Designer with over 12 years of experience, 5 of them as a full-time freelancer. I specialize in editorial design and am currently focused on UX/UI design.
Throughout my career, I have had the opportunity to participate in all stages of the design process, from initial client consultation and brainstorming to final art creation. My passion for design drives me to seek excellence in every project I undertake, no matter how big or small. I believe that design is a collaborative process, and I strive to build strong relationships with my clients, understanding their needs and goals to create designs that exceed their expectations.
I am available for remote work in any geographic area.
Spanish
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Editorial SirioGraphic and Editorial DesignerPUBLISHINGFebruary 2015 - March 2018 (3 years and 2 months)Málaga, SpainEditorial layout, cover design, and project management. Work towards common goals with my team.— List of software used: mainly Adobe InDesign, Adobe Illustrator, and Adobe Photoshop.— Conceptualization, design, and layout of covers and interiors for books on various topics: cooking, nutrition, philosophy, medicine, essays, novels...— Management of each work from the arrival of the raw file to the creation of the final art and printing.— Design and optimization of banners and other graphic material for the company's website.— Redesign of the company logo.
- La Huella ComunicaciónWeb DesignerTECHApril 2011 - June 2011 (3 months)Málaga, SpainCollaboration in developing and implementing web design for major clients such as campuschelseafc.com or arenanewman.com using HTML5 + CSS3
- Natalia ArnedoGraphic and Editorial Designer | Art Direction | UX/UICONSULTING AND AUDITSMay 2010 - Today (16 years and 3 months)My main responsibilities as an art director are:— Supervision of the design process from start to finish— Conceptualization and definition of ideas— Creation of final art for printing— Coordination of teams of people— Leadership and good communication— Definition of client needs— Responsibility for times and deadlinesThe skills I master as a UX/UI designer are:— Wireframing— Interactive prototype design— Usability testing— Creation and maintenance of design systems— Design thinking— Web design— Use of no-code tools and software— Knowledge of agile methodologies— TeamworkWithin graphic design, my specialty is editorial design:— Cover design and book layout for publishers and independent authors, in print and digital format.— Layout of doctoral theses and Master's/Bachelor's final projects— Magazine design for print and digital media— Creation of catalogs in any format— Artist book design— User manual layout for products
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Education
- Degree in Graphic DesignEscuela de Arte San Telmo2016Título oficial en Enseñanzas Artísticas Superiores de Diseño Gráfico
- Higher Technician in Advertising GraphicsEscuela de Arte San Telmo2011Ciclo Formativo de Grado Superior en Gráfica Publicitaria