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Natacha WatineNW

Natacha Watine

Branding, Communication, Copywriting, Translation

€300/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Natacha

I am French by birth and Madrilenian at heart. I work as a Freelancer and help you tell and enhance your brand to gain visibility and awaken desire. My priority is to choose the words that represent your brand, give a voice to your story and your expertise.

Your brand is unique, full of meaning, authenticity, and emotions.
Your Savoir-Faire is recognized, your time is valuable.

I can assist you:
- In defining your brand identity: its essence, its mission, its values, its potential.
- In carrying out your market research.
- In designing your branding, communication, and content strategies.
- Managing your communications: writing your brand's content, storytelling, copywriting, SEO-optimized articles or corporate texts, managing your social media, creating product sheets (e-commerce), press releases, etc.
- Translating your content, regardless of the format, into French, Spanish, and English.

My values:
- My goal is to help you create a lasting relationship with your clients by developing an inspiring, useful, and committed discourse.
- I aspire to bring creativity, meaning, and relevance to your brand's communication.
- I believe in the importance of details and work with rigor and precision.

My profile:
- Brand strategy consultant, with experience in branding, communication, events, marketing, research, and content writing.
- Over 20 years of experience in the luxury and premium universe, including the general management of 14 editions of the interior design exhibition Casa Decor and content and event creation for brands such as Loewe, Porsche, Accor group, DeLaCour, etc.
- Co-founder of the Lavender Festival and the brand Home Healthy Home (e-commerce).
- Collaborator in Masters on Luxury, specializing in luxury marketing, communication, and digitalization.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • Autónomo
    Communication - Copywriting - Translation | Luxury - Premium - Lifestyle
    LUXURY GOODS
    January 2021 - Today (5 years and 7 months)
    I assist small and medium-sized businesses and brands in standing out, using my knowledge of the Premium and Luxury sector and my skills as a Copywriter. I rely on the use of digital tools for 360º communication.

    www.home-healthy-home.com
    Branding - Web (E-commerce) - Copywriting - Press Kit - Blog and Social Media.

    www.limobelinwo.com
    Branding - Market Research - Corporate Manual - Web - Copywriting - Blog and Social Media - Website translation from Spanish to French and English in progress.

    www.festivaldelavanda.com
    Branding - Copywriting - Blog and Social Media.
    (until September 2021)

    Luxury Content Creation and Writing SEO Market Research Communication Strategy Translation Branding
  • Feel The Brand
    Project and Event Manager.
    PRESS AND MEDIA
    May 2015 - January 2021 (5 years and 8 months)
    Madrid, Spain

    Feel The Brand

    Creative boutique agency for branding, advertising, events, and communication.
    "We all forget what we are told, but we never forget how we were made to feel"

    - Co-creation and direction of the Lavender Festival (Brihuega).
    - Development of campaigns and events for Loewe, Puig, Porsche, Varilux, The Art House Madrid, Accor Club.
    - Design of marketing, branding, communication, and digital strategies (SEO, SEM, content).
    - Implementation and development of the online marketing department: team, tools, and strategies.
    - Operational and administrative management to ensure timely project delivery.

    SEO Copywriting Event Organization Branding Communication Strategy Digital Strategy Market Research
  • Casa Decor
    General Manager
    ARCHITECTURE AND URBAN PLANNING
    March 2007 - August 2013 (6 years and 6 months)
    CASA DECOR

    General Manager: Jan. 2011 - Aug. 2013 · 2 years 8 months
    Commercial, Marketing, and Communication Director: Jun. 2009 - Dec. 2010 - 1 year 7 months
    Project Manager: Mar. 2007 - Jun. 2009 - 2 years 4 months

    Interior design exhibition considered the most important and prestigious in Europe. Since 1992, the platform for interior design, trends, and lifestyle.

    - Company management: restructuring and organizing teams, implementing processes,
    seeking new business opportunities and revenue streams.
    - Building a network of sponsors and exhibitors: brands, designers, architects, and artists.
    - Creation and implementation of a marketing and communication platform.
    - Scouting emblematic buildings to host the exhibitions.
    - Definition and supervision of marketing, communication, and digital positioning strategies (SEO, SEM, content).

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