Natacha Sánchez

- Integration between Corporate Agency and In-house: I leverage my design expertise to complement the internal marketing and design departments of global leaders like Iberia Airlines, providing high-precision visual and multimedia assets for large-scale commercial campaigns across various international markets.

- Visual Design and Animation in iGaming (MrQ & Legend):

Legend: I created a wide range of visual assets and animations, actively maintaining and updating its core design system to ensure consistency across all platforms.

- Comprehensive Brand Design (Consulting and Laboratory Automation):

- Led the end-to-end creative process: From logo renovation and visual identity redesign to the execution of a comprehensive social media strategy and content ecosystem.

- AI-Powered Creative Workflow:

- Project Management: Delivered tailored design solutions for clients in Spain, Malta, and the USA, translating complex business objectives into expert guidance on digital presence and visual storytelling.

I collaborate continuously with the MrQ Casino team, specializing in the re-conceptualization and optimization of their game catalog's visual identity. My main goal is to transform graphic assets into high-impact pieces, strategically designed to increase conversion within the platform.

In this role, I am responsible for:

- High-Impact Visual Design (iGaming): I develop and optimize graphic assets for games aimed at maximizing user attraction and continuously improving click-through rates (CTR).

- Asset Optimization: I manage and adapt visual material according to rigorous technical requirements for sizing, weight, and web performance specific to the MrQ ecosystem.

- Brand Consistency and UX/UI: I ensure that every graphic interface strictly adheres to the platform's style guides, guaranteeing a fluid and engaging user experience.

- Agile Delivery and Collaboration: I work in sync with product teams to provide a constant flow of optimized visual resources for key releases.

- Design Systems Architecture: I led the development of icon libraries and component systems, ensuring cross-platform consistency within the global Design System.

- Web Design & UX: Execution of high-conversion Hero Banners with a mobile-first approach, validated through user testing to maximize engagement.

- Interdepartmental Visual Strategy: Collaboration with Marketing, Content, and SEO to produce high-impact assets and brand alignment under demanding deadlines.

- Corporate Communication & Stakeholders: Design of executive presentations and data visualization for management and recruitment, reinforcing the brand's visual authority.

- Technical & SEO Optimization: Synchronization with engineering to optimize assets, balancing high-fidelity visuals with technical performance and loading speed.

- Process Engineering: Audit and documentation of internal workflows, reducing production times and streamlining onboarding and inter-team communication.

- Agile Collaboration: Management of sprints and deliveries in high-speed environments using Jira and Confluence.

- Visual Storytelling: Creation of infographics and data-driven assets for marketing campaigns, transforming complex information into digestible content.