Freelancer profile translated to English.
Back to original languageAbout Natacha
🎯 I am a multilingual consultant specializing in the analysis, optimization, and automation of international conversion funnels.
My goal: to help you maximize the ROI of your customer acquisition channels and increase your customers' average order value (SEO, SEA, Ads, Emailing, Social Media) by transforming your traffic into loyal customers.
With expertise in digital performance, I implement data-driven strategies to:
- Identify and correct leakage points and missed opportunities in your funnel
- Improve your conversion rate at each key stage
- Increase your customers' average order value
- Clearly track your KPIs
🎓 Graduated from Audencia Nantes, Graduate School of Management in 2012
🎓 Expert in digital performance (social media, SEO, Ads)
🎓 University exchanges in the United States at Ohio State University and in Hong Kong at City University of Hong Kong
âś… You tell me your goals, and I'll take care of everything:
- Comprehensive funnel audit: customer journey analysis, identification of friction points
- Implementation of effective funnels: lead magnets, email sequences, upsell/downsell
- Tracking & analytics: Google Analytics 4, Tag Manager, ROI dashboards
- Landing page optimization: UX, copywriting, A/B testing
👩‍💻 Areas of expertise: Hospitality, Tourism, Travel, Sustainable Development, Eco-products.
🌏 Multilingual expert: native French, advanced English, Spanish, Portuguese, German + intermediate Chinese.
With over 10 years of experience in the hospitality, sustainable development, and travel sectors, as a consultant in digital funnel optimization (organic and paid), and having founded several companies, I know what a business needs to find and retain its customers.
French
Native or bilingual
English
Fluent
German
Fluent
Spanish
Fluent
Portuguese
Fluent
Chinese
Conversational
Remote only
Primarily works remotely
Experience
- Recharge VacationsFacebook Ads ManagerHOSPITALITYJanuary 2023 - Today (3 years and 5 months)Toronto, Canada- Creation of social and advertising accounts;- Meta environment set-up;- Creation of a complete strategy for generating new bookings from Facebook and Instagram;- Definition and creation of visuals and copywriting;- Complete management of the Facebook/Instagram Ads account with the aim of: Generating qualified leads to obtain new customers;- A/B testing to optimize campaigns on a daily basis;- Strategic consulting on the web page (design and copywriting)
- OriginFitSocial Media Optimization ConsultantSPORTSAugust 2024 - Today (1 year and 10 months)Niza, France
- Help to optimize social media pages (Facebook and Instagram)
- Help to link Facebook and Instagram to run ads later on
- Help to share posts from Instagram to Facebook
- Creation of a new Instagram and Facebook pages
- Scheduling of posts on both Facebook and Instagram
- Preparation to start running ads
- Strategy report with things to do to optimize followers growth and maximize sales revenue
- Strategy report to optimize funnels from Instagram to coaching services
- Paris - Nice Vacations LtdFacebook and Instagram Ads + Organic Traffic ManagerTRAVEL AND TOURISMFebruary 2019 - February 2021 (2 years)ParĂs, France
- Facebook and Instagram ads manager to get new bookings via their website
- Social media management : content and copywriting for posts & stories (Facebook, Instagram)
- Community Manager for their social media accounts (Facebook, Instagram)
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Education
- Master in International Business and MarketingAudencia Graduate School of Management2012
- Semester Exchange in International BusinessCity University of Hong Kong2011
Certifications
- Social media managementCoursera2015
- Facebook and Instagram adsCoursera2016