Natacha Lelieur-Mauvoisin

Senior marketing professional with over 15 years of experience in brand strategy, project management, and multi-country coordination, primarily gained at Nestlé Purina in Switzerland and the UK.

I have designed and deployed integrated European-wide marketing campaigns, combining strategic vision with operational execution. My expertise covers 360° communication, packaging design, consumer research, innovation plans, and the development of sales activations by channel. I have managed several brand portfolios with direct P&L responsibility.

As a manager, I have mentored and developed multicultural teams (up to 9 people), coordinating marketing, sales, R&D, and creative agency functions to ensure strategic alignment and project impact.

I combine analytical skills, a results-oriented mindset, and a collaborative spirit. Comfortable in complex and matrix environments, I can lead ambitious projects with rigor and creativity. I am bilingual in French and English and have a good level of professional German.

Today, I freelance to support companies looking to strengthen their brand strategy, manage campaigns, or delegate one-off communication tasks – particularly in the FMCG, retail, or consumer goods sectors.