Freelancer profile translated to English.
Back to original languageAbout Natacha
Natacha, 30 years old, creative, curious, and empathetic, I enjoy exploring the unknown, turning projects upside down, and working under constraints to deliver the best in user experience. With a keen sense of listening and excellent analytical skills, I strive to give meaning to my work, aiming to leave a lasting impression on users.
6 years of experience:
✓ Startups: Ankorstore, Yabe
✓ Large Corporations: SNCF Connect, BPCE/Natixis, ING, PSA, MSD, EDF, Air France, Facebook, TF1, Travaux.com
✓ Agencies: Havas/Fullsix, Youand
✓ Freelance: Mgen, BPI France lehub, Biogen, Xooloo, Aftral
✓ Lecturer at WebSchoolFactory in web design and introduction to UX design
✓ Volunteer Designer for the United School association
Explore and test through UX Research:
+ User interviews,
+ Focus groups,
+ User and guerrilla testing
(Test guide/protocol creation, facilitation/observation and note-taking, feedback analysis, recommendations, and prioritization workshops for action plans)
Imagine, rethink, and conceptualize through UX Design:
+ Benchmarking and Ergonomic Audit,
+ UX Scoping (personas/user journeys, story mapping for macro-estimation...),
+ Ideation and co-design workshops for journeys, screens, and content,
+ Creation of wireframes and animated prototypes,
+ Collaboration and project monitoring with project managers, POs, UX, UI designers, and developers.
Make perceptible and attractive through UI Design and Graphics:
+ Arrangement of graphic and textual elements for web and mobile interfaces,
+ Design System: usage and enrichment,
+ Digital promotional materials (email templates, banners),
+ Logo & graphic identity.
Software:
+ Figma, Adobe XD
+ Useberry, Notion, Survey Monkey, Hotjar, Maze
+ Photoshop, Illustrator
Graduated with a Master's degree in Multimedia Art Direction
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- AnkorstoreSenior Product DesignerE-COMMERCEDecember 2021 - September 2022 (9 months)Rennes, FranceB2B Marketplace, Ankorstore offers a catalog of products from over 20,000 European brands to retailers who wish to offer their customers a differentiated shopping experience and new products.Full remote / International team.✓ Product roadmap collaboration with PM and researcher,✓ Collaboration with UX researcher to determine relevant research (qual and quant),✓ Exploratory and evaluative research (interview facilitation, user testing),✓ Organization and facilitation of ideation, co-design, and prioritization workshops,✓ HD prototypes,✓ Design System update,✓ Direct collaboration with Tech and QA teams (refinement)---✓ Collaboration on the product roadmap realization,✓ Collaboration with UX researcher to determine the appropriate setup (qualitative and quantitative),✓ Exploratory and evaluative research (interview facilitation, exploratory testing),✓ Organization and facilitation of ideation, co-design, and prioritization workshops,✓ HD prototypes,✓ Design System update,✓ Direct collaboration with Tech and QA teams (refinement, Storybook).
- Groupe Le MondeUX ResearcherENTERTAINMENT AND LEISUREMarch 2021 - June 2021 (3 months)Paris, FranceExploratory research: Discover what area Le Monde is expected to focus on for the development of a new online service: gastronomy, wine, literature, geography...?+ Understand the satisfaction with existing content.Evaluative and exploratory research concerning Le Monde's stories on Snapchat.
- YABEProduct DesignerE-COMMERCESeptember 2020 - March 2021 (6 months)Paris, FranceProduct launchUX researchProduct roadmap, development monitoringCo-designWireframes, prototypesGraphic mockups, Design systemDigital solution to support local commerce by connecting retailers and individuals.
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Education
- DUT Information CommunicationIUT Information Communication de Caen2013Communication externe et interne, relations presse, graphisme, audiovisuel
- Professional Bachelor's Degree 'Multimedia Project Manager'IUT Vélizy2014Gestion de projets en technologies de l'information, intégration, webdesign