Freelancer profile translated to English.

Description

Hello, my name is Natacha, nice to meet you :)

Since 2016, I have had the opportunity to work with several large groups in different sectors, such as banking, mass retail, retail, luxury, and cinema. I have supported these companies in the development of their marketing strategy, from acquiring new customers to retaining them through optimized customer journeys.

My approach is based on test & learn, continuous performance analysis to optimize each action and maximize return on investment.

Customer acquisition:

=> Development of SEA, Meta Ads strategy

=> Implementation of a 360 digital animation plan: Website, application, wallet, etc.

Customer loyalty:

=> Support and advice on choosing the emailing solution adapted to the company's needs

=> Project management for the implementation or migration of customer databases

=> Animation of the customer base through targeted action plans

=> Development of the marketing automation strategy: acquisition, retention, loyalty, engagement, churn, etc. through automated targeted campaigns

=> Creation of customer lifecycles

=> Implementation of optimized customer journeys: segmentation, targeting, campaigns, routing

=> Management, creation, and integration of CRM campaigns: Emails, App Push, Wallet Push, Web Push, SMS, Print

=> Deployment of the loyalty card in the Wallet

=> Management of marketing partnerships: Contests, Trade marketing, special offers, digital agencies

=> Creation of reporting and management of analysis tools: Google Analytics, Partoo, Actito, Brevo

Website & Application

=> Project management and monitoring for implementation, updates, and improvements

=> Daily CMS management

=> Advice on user experience optimization

I also had the opportunity to develop my management skills with apprentices and junior profiles.

Looking forward to meeting you!

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

ICE THEATERS - CGR CINEMAS
DIGITAL MARKETING & DATA PROJECT MANAGER
FILM AND AV
February 2023 - August 2025 (2 years and 6 months)
• Launch of the new CGR website and application: Development Strategy, Daily CMS Management, User Experience Optimization, Bug Tracking
• Implementation of the commercial web animation plan
• Loyalty Program Management: Customer base animation, creation of segmentations and targeted action plans, creation of a customer journey, deployment of the loyalty card in the Wallet, CRM campaign management (Emails, App Push, Wallet Push, Web Push)
• Development of the SMA strategy in collaboration with distributors.
• Management of marketing partnerships: Contests, Trade marketing, special offers, digital agencies
• Creation of reporting and management of analysis tools: Google Analytics, Partoo, Actito
• Interviews in French and English
Management
Captain Wallet Partoo actito Customer Relationship Management (CRM) Customer Loyalty/ Retention
Groupe Alain Afflelou
SENIOR ACQUISITION & LOYALTY PROJECT MANAGER
HEALTH AND WELLNESS
December 2020 - February 2023 (2 years and 2 months)
Puteaux, France
• Development of the Acquisition Strategy: National digital campaigns (Fb Ads, GAds, Display, Native Ads) and local campaigns (Flyers, direct mail, local press, digital radio, DOOH)
• Management of marketing partnerships: Online directories, Telemarketing, Coregistration, Trade marketing
• Creation and analysis of reporting: CPV, CTR, CPL, ROI...
• Test & learn: test levers, analyze performance, make decisions, optimize
• Implementation of a customer lifecycle: construction of the loyalty strategy, definition of messages and materials (print, emails, SMS), definition of targeting
• Management of the CRM budget: monitoring and reporting
• Continuous analysis and optimization: Reporting, recommendations, updates, and message adaptation...
• Implementation of innovative communication materials: push notifications via the wallet
• Construction and implementation of targeted action plans: boost options, "premium" program...
Printemps
ACQUISITION & LOYALTY PROJECT MANAGER
LUXURY GOODS
September 2017 - December 2020 (3 years and 3 months)
Paris, France
• Construction of the Global Acquisition Strategy: Development of all acquisition initiatives according to key periods (~15 per year), levers, and budgets
• Implementation and Construction of the SEA & Social Ads Strategy: Google Ads Platform Management; Performance Monitoring and Analysis on Google Analytics; Google My Business Management. Facebook Ads campaign implementation
• Management of the Acquisition budget
• Construction of the Customer Lifecycle strategy: Definition of targeting, Implementation of automatic and ad-hoc CRM campaigns on various channels: Print, emails, SMS, Wallet
• Overhaul of the Printania Loyalty Program: Creation of a new status, redesign of all communication materials, implementation of a new points system
• Monitoring and analysis of results
• Management of an apprentice...