About Natacha
English
Fluent
French
Native or bilingual
Experience
- Le Comptoir de franceCommunity Manager Art of Living â Visibility, Engagement & SalesRETAIL (SMALL BUSINESS)January 2024 - January 2026 (2 years)Lyon, FranceMy role is to showcase French lifestyle products, craftsmanship, and art de vivre through engaging content consistent with the brand's identity.I design and manage the community management strategy, from creating publications (visuals, text, adapted formats) to community animation, including highlighting key commercial and seasonal events.I optimize engagement with specialized influencers and organize contests with partner brands.
- DETOXIMIXCommunity Manager Food & Wellness â Smoothies, Nutrition & LifestyleIMPORT AND EXPORTJanuary 2023 - Today (3 years and 7 months)Lyon, FranceFor DETOXIMIX, I support the brand in developing its social media presence, highlighting a universe focused on well-being, nutrition, hydration, and an active lifestyle.My role is to showcase DETOXIMIX products in simple and inspiring everyday uses, to create a strong connection with the community. I design and manage the community management strategy, from content creation to community animation, while ensuring visual and editorial consistency with the brand's identity.
- Sacasalades By ArminĂ©Community Manager Food & Zero Waste â Responsible Content & EngagementRETAIL (SMALL BUSINESS)January 2018 - Today (8 years and 7 months)My role is to tell the brand's story and highlight its products through content that is inspiring, educational, and delicious, rooted in consumers' daily lives.I define and manage the community management strategy, from the creation of visuals and texts to community animation, including showcasing concrete product uses in the kitchen.
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Education
- Bachelor in Internal / External Communication ManagementISCPA Lyon2016