Natacha Berthe

My professional journey began in the exceptional worlds of luxury watchmaking and jewelry. A meticulous attention to detail and complexity sparked a genuine passion in me that I still cultivate today.

Continuing this quest for performance, motorsport was a natural fit. Image development and brand awareness, highlighting performance through digital communication... I had the opportunity to support World Endurance Championship-winning teams, renowned drivers, and emerging young talents, as well as the FFSA and its championships in this new challenge.

My career took a turn when I developed my own image management company.

Since then, I have been supporting individuals with exceptional backgrounds:

Gérald Faure in the creation of his eponymous podcast: personal branding, guest relations, complete project management.

Alec Henry in developing his visibility through the podcast “Le Déclic”: creation, implementation, project management, and guest relations.

Alexandre Cormont for his personal branding and brand image development.

I am also responsible for direct relations with brands and major Houses for Lisa Germaneau, a content creator on social media: business development, contract structuring, strategic planning, and negotiation.

As Web3 is now an integral part of the Internet ecosystem, I am assisting Nathan Benchimol in developing the brand image and branding of his cryptocurrency investment academy.

And because knowledge transfer is essential to me, I teach digital communication to students and professionals in schools and training organizations.

I am one of those behind-the-scenes individuals who work alongside public figures and opinion leaders to develop their notoriety.