Freelancer profile translated to English.

Description

Autonomous Product Designer across the entire value chain: from user research to design, through AI-developed front-end. I transform business needs into products that convert and retain, information architecture, wireframing, Figma prototyping, UI Kit, design system, Atomic Design. Specializing in digital accessibility (RGAA audits, actionable recommendations) and AI-assisted design-to-code (Claude, HTML/CSS integration) to shorten production cycles. E-commerce, UX research, user testing, interaction design. A single point of contact from strategy to delivered code.

Portfolio: natachanglade.fr

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Swedish
Basic

Workplace preferences

Can work on-site

Paris (up to 10km)

Horizon Pourpre
PRODUCT DESIGNER (Freelance Mission) — Premium Oenotourism E-commerce Site
TRAVEL AND TOURISM
January 2026 - Today (7 months)
Paris, France
Complete product cycle managed solo, from user research to deployed code.

Mission:Design and deliver a premium e-commerce site for oenotourism, with a shopping experience befitting the brand's high-end positioning.

Observation:The oenotourism sector lacked truly differentiating digital references; premium customers expect a desirable and reassuring experience, aligned with the quality of the product sold.

Decisions:

• Discovery: Market research, quantitative surveys and qualitative interviews, persona definition, premium positioning study.
• Design: Site visual identity, complete design system, Figma mockups, information architecture, and end-to-end redesigned purchasing journey.
• Development: AI-assisted front-end integration (Claude), from Figma prototype to deployed site code.
• Payment: Simplified process with secure payment link sent directly via email to the user.

Results:A desirable and reassuring shopping experience, delivered and deployed, with a significantly shortened production cycle thanks to solo management and AI usage.

→ A complete cycle (strategy → design → code) led by myself, for reduced time-to-market and total consistency between product vision and execution.
Design System Prototyping E-commerce UI/UX Design Design-to-code
Good Boys Obey
PRODUCT DESIGNER (Freelance Mission) — Digital Brand Ecosystem
E-COMMERCE
October 2025 - February 2026 (4 months)
Paris, France
Mission:Create the complete brand universe and product foundations for a digital ecosystem, including an e-shop and a community social network.

Observation:The brand needed a strong identity foundation and a differentiating retention lever to foster loyalty among a demanding community.

Decisions:Market research, personas, branding, art direction, design system; evolution of the e-shop with personalization and gamification through badges granting access to exclusive collections; launch of a proprietary community social network (Kink ID: digital identity cards, Kinktree).

Results:A coherent brand ecosystem with a real barrier to entry created by a proprietary network.

→ Retention lever (LTV) through personalization and community exclusivity.
Branding & Identity Product Design Design System UI Kit User Research
Paasta
PRODUCT DESIGNER (Freelance Mission) — Restaurant Website UX/UI Redesign
RESTAURANTS AND FOOD SERVICE
June 2025 - January 2026 (7 months)
Paris, France
Mission:Redesign the digital experience of a restaurant to better reflect its premium artisanal positioning.

Observation:The existing site did not reflect the quality of the offering and lacked clarity to convert visitors.

Decisions:Market research, user surveys, and executive interviews to frame business objectives and brand image; information architecture redesign, new visual identity and UI, user testing.

Results:A more readable site, with better conversion and a more valued offering.

→ Total alignment between digital experience and premium artisanal positioning.
Visual Identity User Research & Usability Testing Product Design User Testing Information Architecture