About Nastassia
French
Native or bilingual
English
Fluent
Russian
Native or bilingual
Experience
- Louis VuittonSenior Consultant - Gen AI Strategy and Change ManagementLUXURY GOODSFebruary 2025 - Today (1 year and 4 months)Strategy and Project Management within the Generative AI squad.- Gen AI Product Strategy: positioning, added value proposition, functional architecture, design, and visual identity.- Implementation of the adoption strategy with business teams: use cases, ambassadors, communication, awareness.- Design and delivery of internal training.- Change management.- Coordination with LVMH teams and regions.- Technological, regulatory, and competitive watch on generative AI.
- CHANEL PBSenior Digital Project Manager - Innovative Client ExperienceFASHION AND COSMETICSJanuary 2023 - February 2024 (1 year and 1 month)Paris, FranceDesign of new innovative experiences on the Chanel.com e-commerce site (focus on perfume and gifting).- Customer journey audit, benchmarking, market research, user testing- Strategic recommendations to optimize the online customer experience.- Product scoping: gathering business needs, defining the target vision- Roadmap and planning.- POC design: wireframes, UX/UI, focus group facilitation, and deliverable structuring.- Project structuring: defining streams, establishing governance, facilitating project committees and strategic workshops.- Integration of generative AI to improve customer experience (personalization) and optimize the recommendation engine.- Collaboration with e-commerce, IT, data, and market teams.- Monitoring e-commerce trends, innovation, competition,
- Louis VuittonSenior Project Manager - User ExperienceLUXURY GOODSAugust 2021 - January 2023 (1 year and 5 months)FranceManagement of high-stakes digital projects (e-commerce journey, product/category pages, checkout, customer personalization, mobile app, LV Careers site, CSR) and immersive experiences (Aura Blockchain Digital Certificate, WebGL 3D, Virtual Try-on).- User journey analysis and improvement recommendations.- UX/UI design management: wireframes, mockups, guidelines.- Writing functional briefs, monitoring development (Agile) and testing.- Cross-functional coordination with Design, Communication, E-merch, IT, CRM, etc. teams.- International deployment (multi-market roll-out) and post-launch/performance monitoring.- Project governance structuring (RACI methodology), coordination of over 40 internal stakeholders, facilitation of steering committees.- Selection and management of external partners (agencies and service providers)- Monitoring e-commerce trends, innovation (interfaces, design, technologies).
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