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Nastassia RadicNR

Nastassia Radic

GENERATIVE AI LEADER - STRATEGY | PRODUCT | CHANGE

€750/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Nastassia

Senior consultant, specializing in Gen AI and innovation, with solid experience in complex project management and the creation of high-performing products.

I design and manage projects in their entirety: audit, strategy (including Gen AI strategy for companies), project management, creation, international deployment, change management.

Feel free to contact me to discuss your project!
  • French

    Native or bilingual

  • English

    Fluent

  • Russian

    Native or bilingual

Can work on-site
Paris (up to 10km)

Experience

  • Louis Vuitton
    Senior Consultant - Gen AI Strategy and Change Management
    LUXURY GOODS
    February 2025 - Today (1 year and 4 months)
    Strategy and Project Management within the Generative AI squad.

    - Gen AI Product Strategy: positioning, added value proposition, functional architecture, design, and visual identity.

    - Implementation of the adoption strategy with business teams: use cases, ambassadors, communication, awareness.

    - Design and delivery of internal training.

    - Change management.

    - Coordination with LVMH teams and regions.

    - Technological, regulatory, and competitive watch on generative AI.
    Generative AI User Experience Design RAG Change Management AI Strategy
  • CHANEL PB
    Senior Digital Project Manager - Innovative Client Experience
    FASHION AND COSMETICS
    January 2023 - February 2024 (1 year and 1 month)
    Paris, France
    Design of new innovative experiences on the Chanel.com e-commerce site (focus on perfume and gifting).

    - Customer journey audit, benchmarking, market research, user testing
    - Strategic recommendations to optimize the online customer experience.
    - Product scoping: gathering business needs, defining the target vision
    - Roadmap and planning.
    - POC design: wireframes, UX/UI, focus group facilitation, and deliverable structuring.
    - Project structuring: defining streams, establishing governance, facilitating project committees and strategic workshops.
    - Integration of generative AI to improve customer experience (personalization) and optimize the recommendation engine.
    - Collaboration with e-commerce, IT, data, and market teams.
    - Monitoring e-commerce trends, innovation, competition,
    Generative AI User Research User Experience Design Product Development POC
  • Louis Vuitton
    Senior Project Manager - User Experience
    LUXURY GOODS
    August 2021 - January 2023 (1 year and 5 months)
    France
    Management of high-stakes digital projects (e-commerce journey, product/category pages, checkout, customer personalization, mobile app, LV Careers site, CSR) and immersive experiences (Aura Blockchain Digital Certificate, WebGL 3D, Virtual Try-on).

    - User journey analysis and improvement recommendations.
    - UX/UI design management: wireframes, mockups, guidelines.
    - Writing functional briefs, monitoring development (Agile) and testing.
    - Cross-functional coordination with Design, Communication, E-merch, IT, CRM, etc. teams.
    - International deployment (multi-market roll-out) and post-launch/performance monitoring.
    - Project governance structuring (RACI methodology), coordination of over 40 internal stakeholders, facilitation of steering committees.
    - Selection and management of external partners (agencies and service providers)
    - Monitoring e-commerce trends, innovation (interfaces, design, technologies).
    User Experience Design Blockchain Project Management Agile Project Management Innovation

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