About Nassurdine
French
Native or bilingual
English
Fluent
Experience
- MedisupProduct ManagerEDUCATION AND E-LEARNINGApril 2025 - Today (1 year and 2 months)Paris, FranceMissionCross-functional intervention to optimize the online registration process and internal procedures (admissions, marketing, finance) in a context of tool rationalization and data structuring.🎯 ObjectivesBoost conversion in the registration funnel and reduce technical costs.Identify internal workflow friction points and build a prioritized roadmap.Harmonize HubSpot (marketing), Stripe (payment), and admissions tools for a smooth onboarding.Implement a data-informed strategy to guide decisions.🧠MissionsVision & roadmap focused on conversion + operational efficiency.Discovery: internal interviews, workflow mapping, pain point diagnosis (process & tools).Scoping/benchmarking: CRM, payment, low/no-code (costs/features).Web agency management: WordPress redesign (multisite).Data strategy: co-definition of the tracking plan, dashboard monitoring with the data agency.Documentation: product repository to facilitate exchanges (marketing, admissions, development, management).Workshops: prioritization and clarification of needs with business units.🏆 ResultsClear vision of the funnel + optimization roadmap shared with management.Quick wins identified to reduce time-to-conversion.Marketing/admissions/finance tool harmonization in progress to better manage leads & students.Product & data culture strengthened in an initially very operational environment.👥 TeamMarketing Director • Admissions Manager • CTPO • Developer • Web Agency (WordPress) • Data Agency (tagging + dashboards).🛠ToolsNotion • Figma • HubSpot • Stripe • Make • Miro • WordPress • GTM/GA4 • Data Studio.
- La FrancaiseProduct ManagerBANKING AND INSURANCEMarch 2024 - March 2025 (1 year)Paris, FranceMission as Product Manager in a Digital Factory aimed at modernizing aging business solutions while supporting teams in their adoption of agile and product methodologies.🎯 Objective:
- Product Vision: Define and structure a prioritized roadmap, aligned with business and user objectives.
- Functional Scoping: Identify improvement opportunities in middle/back-office tools.
- Product Discovery: Organization of collaborative workshops to gather user needs.
- User Story Writing: Documentation and prioritization of critical features.
- Product Documentation: Implementation of structured documentation for internal teams.
- Analytical Monitoring: Definition and monitoring of KPIs to measure the impact of changes.
🏆 Result:- +25% internal user satisfaction through tool modernization.
- Launch of a clear and prioritized product roadmap, aligned with business objectives.
- Adoption of agile practices by 100% of the teams involved, improving delivery.
👥 Team:- 4 Developers
- 3 UX Designers
- 4 Product Owners
- 1 Data Analyst
- 1 SEO and Content Manager
- 1 Acquisition Manager
âš’ Tools:- Azure DevOps
- Confluence
- Figma
- Matomo
- Miro
- Notion
- Power BI
- THIGAProduct ManagerCONSULTING AND AUDITSNovember 2022 - March 2024 (1 year and 4 months)Paris, FranceThiga is a consulting firm specializing in Product Management, which supports companies in structuring and upskilling their product teams. Through Thiga, I led missions at Funecap and Bouygues Telecom, while participating in internal training and product evangelization initiatives.📝 Missions:
- Creation of training modules: Design of educational content on topics such as backlog management, Product Discovery, prioritization, or daily Scrum practice.
- Article writing: Publication of in-depth articles on Product Management topics for the Thiga blog.
- Training facilitation: Sessions with client product teams to train them on agile methodologies and best product practices.
- Client support: Assistance to companies in structuring their product teams and adopting user-value-centric methodologies.
- Participation in product events: Representation of Thiga at conferences and workshops to share best practices.
- Watch and research: Analysis of trends in Product Management to enrich the training and content offered.
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Education
- Master's Degree in Marketing Data E-commerceSkema Business School2019