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Nassurdine AbdouNA

Nassurdine Abdou

Senior Product Manager / Product Owner

€700/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Nassurdine

Freelance Product Manager with strong expertise in user-centric approach and agile methodologies, I support digital transformation by placing the user at the heart of the product. Data-sensitive, I integrate a data-informed approach to prioritize decisions and maximize business impact. My goal: to combine user experience and product performance to create innovative and effective solutions.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Medisup
    Product Manager
    EDUCATION AND E-LEARNING
    April 2025 - Today (1 year and 2 months)
    Paris, France
    Mission
    Cross-functional intervention to optimize the online registration process and internal procedures (admissions, marketing, finance) in a context of tool rationalization and data structuring.

    🎯 Objectives

    Boost conversion in the registration funnel and reduce technical costs.

    Identify internal workflow friction points and build a prioritized roadmap.

    Harmonize HubSpot (marketing), Stripe (payment), and admissions tools for a smooth onboarding.

    Implement a data-informed strategy to guide decisions.

    đź§­ Missions

    Vision & roadmap focused on conversion + operational efficiency.

    Discovery: internal interviews, workflow mapping, pain point diagnosis (process & tools).

    Scoping/benchmarking: CRM, payment, low/no-code (costs/features).

    Web agency management: WordPress redesign (multisite).

    Data strategy: co-definition of the tracking plan, dashboard monitoring with the data agency.

    Documentation: product repository to facilitate exchanges (marketing, admissions, development, management).

    Workshops: prioritization and clarification of needs with business units.

    🏆 Results

    Clear vision of the funnel + optimization roadmap shared with management.

    Quick wins identified to reduce time-to-conversion.

    Marketing/admissions/finance tool harmonization in progress to better manage leads & students.

    Product & data culture strengthened in an initially very operational environment.

    👥 Team
    Marketing Director • Admissions Manager • CTPO • Developer • Web Agency (WordPress) • Data Agency (tagging + dashboards).

    đź›  Tools
    Notion • Figma • HubSpot • Stripe • Make • Miro • WordPress • GTM/GA4 • Data Studio.
    Product management Hubspot Data visualisation Marketing Sales funnel
  • La Francaise
    Product Manager
    BANKING AND INSURANCE
    March 2024 - March 2025 (1 year)
    Paris, France
    Mission as Product Manager in a Digital Factory aimed at modernizing aging business solutions while supporting teams in their adoption of agile and product methodologies.

    🎯 Objective:
    • Product Vision: Define and structure a prioritized roadmap, aligned with business and user objectives.
    • Functional Scoping: Identify improvement opportunities in middle/back-office tools.
    • Product Discovery: Organization of collaborative workshops to gather user needs.

    • User Story Writing: Documentation and prioritization of critical features.
    • Product Documentation: Implementation of structured documentation for internal teams.
    • Analytical Monitoring: Definition and monitoring of KPIs to measure the impact of changes.
    🏆 Result:

    • +25% internal user satisfaction through tool modernization.
    • Launch of a clear and prioritized product roadmap, aligned with business objectives.
    • Adoption of agile practices by 100% of the teams involved, improving delivery.

    👥 Team:

    • 4 Developers
    • 3 UX Designers
    • 4 Product Owners
    • 1 Data Analyst

    • 1 SEO and Content Manager
    • 1 Acquisition Manager
    âš’ Tools:

    • Azure DevOps
    • Confluence
    • Figma
    • Matomo
    • Miro
    • Notion
    • Power BI
    Change management Finance Scrum B2B and B2C Product management
  • THIGA
    Product Manager
    CONSULTING AND AUDITS
    November 2022 - March 2024 (1 year and 4 months)
    Paris, France
    Thiga is a consulting firm specializing in Product Management, which supports companies in structuring and upskilling their product teams. Through Thiga, I led missions at Funecap and Bouygues Telecom, while participating in internal training and product evangelization initiatives.

    📝 Missions:

    • Creation of training modules: Design of educational content on topics such as backlog management, Product Discovery, prioritization, or daily Scrum practice.
    • Article writing: Publication of in-depth articles on Product Management topics for the Thiga blog.
    • Training facilitation: Sessions with client product teams to train them on agile methodologies and best product practices.
    • Client support: Assistance to companies in structuring their product teams and adopting user-value-centric methodologies.
    • Participation in product events: Representation of Thiga at conferences and workshops to share best practices.
    • Watch and research: Analysis of trends in Product Management to enrich the training and content offered.
    Product management Scrum Product Design Agile method

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Education

  • Master's Degree in Marketing Data E-commerce
    Skema Business School
    2019

Skill set (34)

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