About Nasreddine
I help brands improve CRM, loyalty, customer engagement and digital customer experience through practical, data-driven strategies.
With 15+ years of experience across QSR, banking and digital transformation environments, I support organizations in building stronger customer relationships, improving retention, increasing customer engagement and optimizing loyalty ecosystems.
My areas of expertise include CRM strategy, loyalty programs, customer lifecycle management, digital marketing, mobile app engagement, omnichannel customer experience and customer retention.
I can support businesses with CRM audits, loyalty strategy, customer journey optimization, customer engagement frameworks and digital customer growth initiatives.
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- McDonald'sHead of Pole Digital Marketing, CRM and LoyaltyFebruary 2019 - Today (7 years and 4 months)Casablanca, Morocco• - Leading Digital Marketing, CRM and Loyalty strategy• - Driving customer engagement and mobile app adoption• - Managing CRM lifecycle and loyalty activation initiatives• - Developing customer-centric digital ecosystems• - Supporting digital transformation and omnichannel engagement strategies
- Bank Of AfricaHead of Digital Transformation, Big Data & Mobile Payment ProjectsMay 2017 - February 2019 (1 year and 9 months)Boulevard du Grand Théâtre, Casablanca, Morocco• - Led the bank's digital transformation initiatives across multiple business areas• - Managed the implementation of electronic signature solutions to digitize internal and external banking processes• - Led the deployment of the mobile payment solution (DABA PAY)• - Automated and digitalized key banking processes• - Contributed to the implementation of the bank's Big Data strategy and data ecosystem• - Managed Big Data projects and PMO activities• - Developed and optimized digital customer journeys and alternative channels• - Implemented and monitored KPIs related to digital transformation projects and business performance• - Supported digital innovation, process optimization, and customer experience transformation initiatives
- CREDIT DU MAROCHead of Digital Marketing, Customer Experience & Omnichannel DevelopmentMay 2013 - April 2017 (3 years and 11 months)Morocco• - Led the bank's digital marketing and omnichannel development strategy• - Developed inbound marketing initiatives focused on customer acquisition, conversion, retention, and engagement• - Managed and optimized digital customer experience across web, mobile, and alternative banking channels• - Led digital campaigns and performance monitoring with strong focus on ROI and customer engagement• - Managed key digital transformation projects including e-banking, mobile banking applications, dynamic in-branch displays, and customer web platforms• - Coordinated cross-functional digital projects involving IT, regulatory, legal, BI, pricing, and operational teams• - Oversaw online banking commercialization, digital adoption, and alternative channel performance• - Monitored KPIs and customer behavior across digital banking ecosystems• - Supported digital innovation, deployment, and change management initiatives
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Education
- Certificat Marketing Digital Designing the Database to Support SAS Marketing AutomationBig DataCertificat Marketing Digital Designing the Database to Support SAS Marketing Automation
- IMT Atlantique