Freelancer profile translated to English.

Description

For 10 years, I have built my digital marketing career around this conviction: brands are not just economic actors, they are also cultural and social vectors. I have chosen to develop an approach that places people at the heart of strategy, combining analytical rigor with creativity, performance with sensitivity.

Early on, I understood that stories, codes, and imaginations shape how we connect with each other. This curiosity has led me from Paris to London, from Manchester to Montreal, always guided by a passion for cultures and social sciences.

My role is to pave the way for a new way of resonating: helping brands perform differently, by integrating sensitivity, responsibility, and effectiveness into the heart of their digital strategy.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Arabic
Basic
Chinese
Basic
Swahili
Basic

Workplace preferences

Can work on-site

Paris (up to 30km)

SGM
Senior Digital Strategist
CONSULTING AND AUDITS
August 2023 - Today (2 years and 10 months)
Montréal, Canada
Ideation and design of digital strategies
Advise and support clients and internal teams in the planning and execution of campaigns;
Implementation of digital campaigns and monitoring of results
Conduct strategic/competitive intelligence;
Oral presentation of strategies to clients;
Identify business opportunities with clients and contribute to the agency's development;
Consulting Google AdWords Meta Ads Web marketing strategy
steward
Brand Strategist
CONSULTING AND AUDITS
September 2022 - June 2023 (10 months)
Montréal, Canada
Develop a global marketing strategy for our clients based on their objectives, including, but not limited to, branding, social media, paid advertising, and digital transformation.
Define performance indicators related to strategic directions and ensure their continuous monitoring and optimization.
Coordinate projects with key collaborators (campaign manager, designer, production team, etc.)
Web marketing strategy LinkedIn Ads Brand Strategy
Sayaspora
Marketing and Brand Image Director
PRESS AND MEDIA
January 2021 - June 2025 (4 years and 5 months)
Montréal, Canada
Develop a global marketing strategy for the media and ensure its implementation by managing the team.
Define performance indicators related to strategic directions and ensure their continuous monitoring and optimization.
Ensure and demonstrate consistency between proposed strategies and the media's business development objectives.
Proactively identify development opportunities with current and future partners and collaborate with potential partners.
Contribute to the overall vision and strategic direction of Sayaspora.
Ideation and implementation of brand and project campaigns.
Management of the advertising budget.
Brand strategy Team management Web marketing strategy Creative strategy