Freelancer profile translated to English.
Back to original languageAbout Narimene
Narimène ZIANE– Project Manager / Product Owner E-commerce & Omnichannel
With 7 years of experience, I support companies in managing e-commerce and omnichannel projects, from scoping to delivery, including system integration (SFCC, CEGID Y2, PIM, OMS) and continuous process improvement.
I have worked on complex assignments in retail, e-commerce, and omnichannel environments, where I have written user stories, prioritized backlogs, managed functional and automated testing, and coordinated IT, marketing, and business teams.
I leverage my technical expertise and business vision to serve my clients in transforming their needs into concrete solutions, ensuring the quality and efficiency of deliveries, and optimizing the user experience.
Key Skills: Agile Scrum / SAFe, Jira / Xray, Confluence, Salesforce Core tech / SFCC, PIM Hybris, SQL, Postman, Ranorex, CEGID Y2
Certifications: PSPO I, ISTQB Foundation, Salesforce Admin
Languages: French (native), English (fluent), Korean & Spanish (professional)
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- CHANEL – Watches & Fine JewelryProduct OwnerLUXURY GOODSJanuary 2025 - Today (1 year and 7 months)Paris, France●Management of the product repository (PIM) to populate the e-commerce site catalog, in coordination with IT, business, and marketing teams.●Full facilitation of agile rituals: daily meetings, sprint planning, reviews, retrospectives, etc.●Writing user stories and developing functional specifications.●Structuring and prioritizing the product backlog, writing user stories, and defining acceptance criteria.●Conducting workshops for gathering requirements and functional scoping, with business or technical teams depending on the use cases.●Preparation and presentation of clear and concise materials (scoping, demonstration, progress, roadmap) to business stakeholders.●Supervision of integration between ERP, Salesforce, and PIM systems to ensure the reliability of product, user, and customer data across all business applications.●Performing functional tests and UAT to validate product evolutions.●Implementation of functional test automation with QA using Cypress, to improve the quality and coverage of critical cases.●Centralization of product and project documentation on Confluence: functional specifications, business processes, business rule sheets, workflows.●Monitoring product quality: managing user feedback, qualifying anomalies, coordinating corrections and evolutions.●Cross-functional collaboration with data, architecture, marketing, legal teams, and external partners.
- CHRISTIAN DIOR COUTUREBusiness Analyst / QA LeadJanuary 2023 - December 2024 (1 year and 11 months)Paris, France●Technical-functional analysis & scoping.●Facilitation of scoping workshops with business and IT teams to define e-commerce, retail, and payment requirements.●Writing detailed functional and technical specifications: interfaces, mappings, REST/SOAP APIs, web services, flows between SFCC ↔ OMS ↔ POS ↔ ERP ↔ Salesforce CRM.●Design of integration workflows between SFCC (order creation, payment authorization, shipment updates) and OMS (Manhattan / Fluent).●Documentation of flows and processes on Confluence, tracking evolutions on Jira.●Management of system flows & integrations.●End-to-end supervision of order, payment, and tax-free sales flows.●Technical validation via Postman, SQL, and application log supervision to ensure inter-system consistency.●Contribution to monitoring batch jobs, webhooks, and APIs between SFCC, OMS, ERP, CRM, and partners (Adyen, Planet).●Management of projects related to omnichannel payments (DiorPay, Pay By Link, Alipay, WeChat Pay, Adyen).●Verification of the proper orchestration of flows between SFCC and PSPs (capture, refund, cancel, partial refund).●Definition and execution of the E2E testing strategy across all regions (EMEA, AMER, APAC, China).●Participation in the implementation and global deployment of the Order From Store (OFS) solution and OMS functionalities.●Design and execution of test plans under Jira/Xray (UAT, TNR, exploratory tests).●Partial automation of regression tests with Ranorex.●Definition of quality indicators (KPI test coverage, critical anomaly rate).●Cross-functional coordination of IT/business for incident resolution and bug prioritization.●Salesforce support (Core, Marketing, Experience, Data Cloud) to ensure customer flow consistency between SFCC, OMS, and CRM.●Salesforce configuration (card mapping, time zones, currency configuration, logistics zone management).
- YSLProduct Owner SFCC / QA LeadLUXURY GOODSFebruary 2021 - January 2023 (1 year and 11 months)Paris, France●Product management on the SFCC platform: definition of product vision, functional scoping, backlog prioritization, and roadmap monitoring.●Facilitation of business workshops with marketing, merchandising, and CRM teams to identify business needs and translate them into user stories and MVPs.●Management of a backlog of over 500 user stories, aligned with business objectives (conversion, traffic, customer experience).●Delivery of 9 international e-commerce projects over 2 years (product personalization, new delivery methods, OMS/WMS integration, checkout performance).●Management of bi-weekly sprints (6 to 10 features delivered per sprint) and coordination of a team of 8 developers.●Optimization of the SFCC checkout, which generated up to +10% conversion rate on certain product lines.●Monitoring of post-release performance (traffic, bounce rate, conversion) and proposal of continuous optimizations based on data.●Contribution to the integration between SFCC, OMS, and WMS, in coordination with back-office and logistics teams.●Writing detailed functional specifications and technical validation with IT and QA teams.●●Key Achievements – QA Lead●Design of the functional and non-regression testing strategy (cross-device, cross-browser, payment, personalization, orders, returns).●Definition of acceptance criteria and coordination of UAT with business and technical teams.●Tracking and prioritization of anomalies via Jira, close coordination with developers to ensure delivery quality.●Monitoring test coverage rate and implementing a continuous improvement process between QA and PO.Ecosystem & Tools: Salesforce Commerce Cloud (SFCC) – OMS – WMS – Akeneo PIM – SQL – Jira / Xray – Confluence – PostmanMethodologies: Agile Scrum
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Education
- Professional Scrum Product Owner (PSPO I)/ ISTQB Niveau Fondation/Salesforce AdminstrateurProfessional Scrum Product Owner (PSPO I)/ ISTQB Niveau Fondation/Salesforce Adminstrateur
- Cheffe de projet Agile/Scrum/Safe et QA EngineerFITEC IT & Digital transformation School2022Cheffe de projet Agile/Scrum/Safe et QA Engineer