Naoufal Abba

Supervised operational and marketing aspects remotely, ensuring fluid communication and optimal task execution among teams. Supported project management for ongoing initiatives, utilizing CRM tools to optimize processes and track team performance. Collaborated with international teams to handle customer feedback, refine digital solutions, and improve overall satisfaction. Analyzed project needs and defined objectives for KPI achievement, ensuring measurable success.

Led the development and launch of a personalized coaching studio, from initial planning to execution, generating a 20% increase in customer satisfaction and a 15% increase in loyalty within the first two months. Developed customer journeys integrating digital solutions, including an app with QR codes for coaches to facilitate client progress tracking. Managed multidisciplinary teams (developers, designers, marketing, communication), leading to a 40% increase in online sales and a 25% increase in customer engagement. Supervised equipment installation, prepared marketing campaigns, and coordinated with sales teams for the development of derivative products (t-shirts, towels, bottles, etc.). Represented the fitness studio concept at the International Fitness Exhibition in Casablanca, presenting the project to the Moroccan Minister of Youth and Sports, highlighting its potential impact on the local fitness landscape.

Managed the creation of the first office in Morocco, from infrastructure installation to operational launch. Managed inter-departmental CRM systems, improving commercial operations for 30-40 sales representatives, with a 25% productivity gain and a 15% sales increase. Oversaw IT department activities: process documentation, data backup, and archiving, ensuring business continuity. Implemented and optimized CRM, ERP, network, and server systems for better data management and increased operational efficiency. Led office expansion projects and supervised the technical setup of new premises.