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Naomi VerplanckenNV

Naomi Verplancken

Social Media & CRM Manager | Content Creation •

€500/day
1 project
Toulouse, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Naomi

Social Media & CRM Manager | Content Creation • Newsletters • SEO • Visual Identity

With **5 years of experience in digital communication and CRM**, I help brands with their content strategy and audience loyalty.

With 3 years of freelance experience and 2 years in agencies, and currently CRM Manager for e-commerce businesses, I offer full remote services in the following areas:social media, newsletter creation, blog posts, and SEO-optimized content.

I combine creative skills (graphic design, video editing, visual identity), technical skills (social media management and engagement, SEO-optimized writing, Google Analytics), and strategic skills (CRM management, Instagram coaching, landing page design).

My goal:transform your digital audience into an engaged community, improve your conversion rates with well-thought-out content and newsletters, and give your brand a strong visual and editorial coherence.

My little extra:

I am bilingual in French/English and can write your content in English.

If you are looking for someone meticulous who always gives their all, you are in the right place! 😊
  • English

    Native or bilingual

Can work on-site
Toulouse (up to 50km), Pau (up to km), Bordeaux (up to km), Lyon (up to km)

Experience

  • EmailClub
    CRM Manager for e-commerce businesses
    August 2025 - Today (10 months)
    - Responsible for CRM strategy and performance ofemailing and newslettercampaigns for online stores.

    -Design and sending of personalized newsletterswith **Klaviyo**, adapted to different targets and segments.

    - Implementation ofCRM automations(welcome sequences, abandoned carts, retention campaigns, follow-ups).

    - Optimization of user experience and improvement of open and click-through rates throughA/B testing and advanced segmentation.
    CRM Web writing Copywriting Newsletter Design Newsletter writing
  • Flexito
    Social Media Manager in a specialized restaurant agency
    September 2023 - August 2025 (1 year and 11 months)
    -Management of social media and digital campaignsfor players in the restaurant industry, a sector demanding creativity and responsiveness.

    - Management and design ofMeta Adsfor my clients

    - Definition ofcommunication strategiesadapted to the food sector: visual storytelling, product highlighting, customer experience enhancement.

    -Creation of engaging content(photos, videos, stories, graphic animations) to showcase restaurants and their offerings.

    - Performance monitoring andcontinuous optimizationto maximize visibility and conversion.
    Community management Social media
  • Freelance
    Social Media Manager (3 years)
    May 2020 - September 2023 (3 years and 4 months)
    - Support for clients from various sectors (fashion, catering) with a specialization in well-being, in theimplementation and management of their digital communication.

    - Development of tailor-madesocial media strategiesaligned with business objectives.

    -Creation of multimedia content(visuals, videos, post writing, SEO-optimized blog articles).

    - Implementation of coherent and effective **editorial calendars**.

    -Community engagement and moderationto strengthen engagement and loyalty.

    -Performance monitoring and analysisto adjust actions (monthly reporting)

    Result:increased digital visibility for client brands and increased engagement rates on their social media.
    Content creation Community management

Reviews

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Out of 0 rating

PhilippeP

Philippe

Methode TMA

Reviewed on 10/8/2020

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Education

  • International Marketing
    Coventry University London (CULC)
    2017
  • Master Brand Marketing
    ISEG Marketing & Communication School
    2019

Skill set

Categories