Naomi Steffen

Coaching undergraduate students in transforming theoretical concepts into real-life hospitality projects Accompanied second-year students from concept development to execution of pop-up and event projects over six months Oversaw projects linked to major national platforms including Seaside Festival Spiez, Swiss Economic Forum and IGEHO Basel among others Acted as mentor and sparring partner, developing students' competencies in strategic thinking, structured planning, critical reflection, innovation and creative execution

Full P&L responsibility for sales and marketing activities, including budget planning and control Developed and implemented integrated marketing, communication and PR strategies Led digital marketing, social media and content strategy across multiple platforms Built and managed relationships with media, industry partners and key stakeholders Designed and executed sales strategies based on market analysis, KPIs and performance reporting Planned and delivered events to increase brand visibility, customer acquisition and community engagement Coached and developed team members through structured feedback and targeted training initiatives

Established and positioned the part-time hotel management degree programme Built and maintained a strong hospitality and education network Strengthened brand positioning to support student recruitment and market visibility Led editorial planning and production of the HOST Magazine Managed communities for students, alumni and industry partners Supported marketing campaigns, events and trade fair participation