Freelancer profile translated to English.
Back to original languageAbout Naomi
👋 Hello!
My name is Naomi, UX Researcher & UI Designer based in La Rochelle.
My thing?Transforming interfaces into fluid and engaging experiences. Whether it's optimizing a website, designing an app, or boosting conversion rates, I'm here to simplify your users' lives and make your products intuitive, simple, engaging (and beautiful).
🤓Your challenges, my solutions
- Designing intuitive and ergonomic interfaces
- Understanding why your users drop off (and how to keep them!)
- Improving your conversion rate through UX audits and concrete recommendations
- Redesigning an interface to perfectly match your brand image
- Or simply creating visuals that hit the mark: social media, blog, ebooks...
💡 My method
Observation, listening, and iteration. Every project starts with understanding your business and your users.
🎨 My favorite tools
Figma, Adobe CC, Webflow, Invision, Beyable, Analytics, Hotjar, Miro, Lyssna, Wisepops, LottieLab… A non-exhaustive and constantly evolving list; if I don't know it, I love to learn.
📝 Examples of work/deliverables
UX Audit - Wireframes - Mockups - Navigation Architecture - Animated Prototypes - A/B Tests - UX Writing - User Tests or Interviews - Workshops (e.g., card sorting) - Various visuals...
👀 My little extras
- Empathy: To better understand people and listen to their needs.
- Attention to detail: Every pixel counts, for a clean and polished design.
- A foot in coding: Thanks to my background as a developer, I can understand the technical constraints of certain projects and adapt to them.
Send me a message so we can discuss your project! ☕
(If you're still hesitating, I listen to ABBA and I love corgis, I must be a good person)
French
Native or bilingual
English
Fluent
German
Basic
Spanish
Basic
Remote only
Primarily works remotely
Experience
- SellsyLead UX/UI DesignerSOFTWARE PUBLISHINGJanuary 2021 - Today (5 years and 5 months)La Rochelle, FranceRole evolution, and implementation of a real UX / CRO (Conversion Rate Optimization) strategy.→ Definition of a UX roadmap, with quick optimizations and more substantial redesign projects→ Workshops and exchanges with sales representatives→ User questionnaires→ Competitive analysis→ A/B Tests→ Figma mockups and prototyping→ Webflow integration→ Data monitoring with Analytics, Beyable, Optimize, Plezi, Hotjar...+30% conversionssince the launch of our CRO program in April 2022.
- Naomi FayeUI Designer / UX Researcher - FreelanceAugust 2019 - Today (6 years and 10 months)FranceCarrying out UI and/or UX projects, I help companies improve the user experience of their product or service, understand their users' needs, and offer them the most suitable and intuitive solution possible.→ Ergonomic audits and recommendations→ Wireframe workshops, zoning→ Application mockups (desktop/mobile)→ Website mockups (desktop/mobile)→ Prototypes→ UI design→ Design System creation→ ...References: Motul, B4Road, Soomeet, Siendas...
- SellsySenior Brand DesignerSOFTWARE PUBLISHINGJanuary 2016 - September 2021 (5 years and 9 months)La Rochelle, FranceExecution of 2 rebranding projects (2017, and 2021). The latter was a substantial undertaking, in collaboration with a branding agency, over a 6-month period.→ Creation and maintenance of a Figma design system→ Management and organization of internal resources→ Creation of visuals for emails, blog, social media→ Creation of sales materials (presentations, brochures)→ Layout of downloadable resources (white papers, guides, infographics...)→ Management of email signatures→ Photography→ Video (shooting + editing)→ Creation of stands and POS displays for events→ Creation and management of various web platforms (website, training platform, marketplace...)
Reviews
Thomas
Rouge Cardinal
Reviewed on 2/24/2021
Everything went very well, Naomi adapted very well to our requests.
Thomas
Rouge Cardinal
Reviewed on 1/26/2021
Very clear communication on the project and deadlines, respects client requests while being proactive!
Recommendations
TB
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Education
- Formation Design émotionnel & UX WritingLe Laptop2023Design & psychologie // Service Blueprint – Cartographier une expérience mémorable // UX Writing
- Certification UX Design & ErgonomieUsabilis2019Méthode de conception centrée utilisateur // Optimisation de l’ergonomie d'interfaces // Stratégie de conception & Ergonomie mobile // Contraintes du tactile // Bons réflexes pour concevoir graphiquement une interface
Certifications
- TOEIC9402019