Description

Helping brands grow through creator partnerships and cultural collaborations across international markets.

Over the last 9+ years, I've led influencer marketing initiatives, strategic partnerships and brand collaborations across sports, beauty, wellness, media and entertainment for brands including On, L'Oréal Paris, Rolling Stone Africa, Believe and Lifesum.

Named one of Hello Partner's Global Top 30 Leading Women in the Creator Economy (2024) and serving as a Hello Partner Advisory Board Member (2025), I continue to contribute to the creator economy through initiatives including CreatorFest Europe and the Global Influencer Marketing Awards.

From identifying emerging talent and building creator communities to developing partnership strategies and executing global campaigns, my experience spans the full lifecycle of influencer and partnership marketing.

Areas of expertise:

• Influencer Marketing

• Strategic Partnerships

• Brand Collaborations

• Creator Relations

• Campaign Management

• Brand Partnerships

• Cultural Marketing

Open to consulting, freelance and full-time opportunities, helping brands build meaningful creator partnerships and cultural collaborations.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Rolling Stone Africa
Strategic Partnership Project Lead
PRESS AND MEDIA
February 2026 - June 2026 (4 months)
London, United Kingdom
• Led strategic partnerships and commercial collaborations to expand Rolling Stone Africa's presence across music, culture and entertainment.
• Managed partner relationships end-to-end, overseeing campaign development, stakeholder communications, talent sourcing, project management and performance reporting.
• Delivered creator-led initiatives with partners including AlphaTheta and On, building culturally relevant campaigns that connected brands with audiences across the continent.
• Spearheaded the "One of One: Lead Up by the Beat" campaign with AlphaTheta, identifying and managing talent, coordinating content production and delivering editorial and social assets that amplified the voices of female DJs across Africa.
Partnerships Project Management Social media Instagram Marketing TikTok
Lifesum
Influencer Marketing Lead, Europe
HEALTH AND WELLNESS
September 2025 - February 2026 (5 months)
London, United Kingdom
• Lead influencer marketing initiatives across Europe, building creator partnerships that strengthen Lifesum's position within the health and wellness space.
• Own end-to-end campaign execution, from talent sourcing and outreach to relationship management, reporting and performance analysis.
• Successfully delivered a multi-market campaign for Zespri, managing creators across France, Germany and the Netherlands to drive awareness and engagement through authentic partnerships.
Instagram Marketing TikTok Social media Partnerships Public relations
Ashcorp Group
Global PR, Influencer and Partnerships Lead
LUXURY GOODS
February 2025 - July 2025 (5 months)
London, United Kingdom
• Led integrated influencer marketing, PR and partnership strategies across the Ashcorp portfolio, supporting the launch and growth of Ashluxe and multiple brands across the UK and Nigeria.
• Managed global campaigns, talent activations, media partnerships and events, delivering culturally relevant brand experiences that strengthened audience engagement.
• Led and mentored a team of 5 brand managers while collaborating closely with external creative partners and agencies to execute cross-functional initiatives.
• Developed operational frameworks and strategic toolkits to support founder branding and align initiatives with broader business objectives.
• Leveraged insights and performance data to inform decision-making and drive long-term growth.
Partnerships Instagram Marketing TikTok Negotiation Social media