Freelancer profile translated to English.

Description

I support premium brands that wish tostructure**or develop their clienteling**, by transforming customer relationships into a real lever for loyalty and growth.

My approach is based on hands-on experience in **managing and deploying clienteling initiatives**, with a particular focus on their **operational and human reality**.

Before becoming a consultant, I designed and developed a Web Clienteling program for a premium French fashion brand, starting from a blank slate.

This experience allows me today to support brands with:

structuring their clienteling strategy
segmentation and activation of the customer base
implementation of relevant relational moments
long-term team support

The goal is not to create a theoretical framework, but a **simple, human, and genuinely applicable clienteling for the teams**.

Example Project

Web Clienteling Program for a premium French fashion brand.

Creation and deployment of a comprehensive customer relationship system based on:

existing customer segmentation
personalized relationship with high-value customers
relational activation roadmap (birthdays, gifting, early product access, reactivation of dormant customers)

Results:

project launched with a test budget of approximately€70K
over€500K generated in the first year
over€1M in the second year
over€2M in annual revenue achieved

This project demonstrated that a structured clienteling strategy can becomeone of the most profitable growth levers for a brand.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Indépendante
Clienteling & Customer Relationship Consultant
January 2026 - Today (5 months)
Supporting premium brands in structuring and developing their clienteling and customer relationships.

Intervention in clarifying objectives, structuring relational strategies, customer segmentation, relational activation, and team support, with a practical, human-centered, and performance-oriented approach.

Expertise gained from several years of experience in customer relations, clienteling, and project management within retail and premium environments.
Clienteling Customer Relationship Project Management Relationship Marketing Performance Management
Ba&sh
Web Clienteling Project Manager
FASHION AND COSMETICS
November 2022 - December 2025 (3 years and 1 month)
Paris, France
• Management and deployment of the Web Clienteling project
• Management of a team of 2 people
• Deployment of targeted relational campaigns
• Organization of exclusive events
Clienteling Project Management Team Management Relationship Marketing Performance Management
Ba&sh
Customer Relations & Social Media Officer
FASHION AND COSMETICS
November 2019 - November 2022 (3 years)
Paris, France
- Omnichannel customer service management
- Improvement of customer satisfaction (NPS 95%)
- Monitoring and management of customer relationship performance
Customer Relationship Customer Experience Omnichannel Customer Satisfaction Team Coordination

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«Developing activities with webmarketing
2024
«Développement d'activités avec le webmarketing
BTS Graphic Design, Multimedia Option
ITECOM Paris
BTS Design Graphique option Multimédia

Check out Naomie's education

CRM Consultant

Naomie G.

Clienteling & Customer Relationship Consultant

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