About Naomi
English
Native or bilingual
French
Native or bilingual
Experience
- Pernod RicardSocial Media ManagerWINE AND SPIRITSOctober 2024 - Today (1 year and 10 months)Paris, France
- Development of Havana Club's global social strategy, combining culture, trends, and data to maximize engagement.
- Creation and execution of a targeted editorial calendar, aligning key cultural moments with brand priorities.
- Leveraging audience insights and trends to produce authentic content with international resonance.
- Continuous optimization of the social strategy through KPI and engagement metric analysis to amplify brand reach.
- Strengthening consumer loyalty through active interactions and interactive content strategies.
- ClarinsCopywriterHEALTH AND WELLNESSJanuary 2024 - Today (2 years and 7 months)Paris, FranceDevelopment of impactful and refined messages for brand campaigns, launches, and communications.
- Creation of taglines and storytelling to highlight brand expertise and commitment.
- Writing scripts and content for videos, social media, and digital platforms.
- Alignment with art direction to ensure perfect consistency between visuals and messaging.
- Refinement of the tone of voice for impactful and homogeneous communication across all channels.
- AKQACopywriter & Brand StrategistHEALTH AND WELLNESSNovember 2023 - March 2024 (5 months)Paris, France(End client: Ryte, US Health Tech SaaS)Launch of the brand identity and campaign strategy for Ryte, an innovative SaaS company in the health sector.
- Definition of Ryte's brand strategy and tone of voice, with a messaging matrix ensuring clarity, empathy, and consistency across digital platforms.
- Writing all content for the application and website, creating impactful and user-friendly texts to guide users in a medical context.
- Development of creative ideas for the launch campaign, in collaboration with the creative team to combine impactful messages with visual elements aligned with Ryte's values.
- Leveraging my expertise in content strategy, brand strategy, copywriting, project management, and UX to lay the foundation for a strong, user-oriented brand.
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Education
- French Language & Management StudiesUniversity of East Anglia2016Specialization in Translation & Marketing.
- Translation, LEAUniversité Paul-Valéry Montpellier III2014