Freelancer profile translated to English.
Back to original languageAbout Nancy
Conversion-focused UX/UI Designer, I help e-commerce and digital businesses improve their user journeys to optimize the user experience and increase conversions.
My approach combines UX Design, behavioral analysis, and CRO (Conversion Rate Optimization) methodology to identify friction points and propose concrete, performance-oriented optimizations.
I primarily work on:
- Landing page optimization,
- Conversion funnel improvement,
- Mobile optimization,
- UX analysis,
- User journeys,
- E-commerce optimization,
- A/B testing variants,
- And product page improvement.
With my experience in UX/UI Design and in an e-commerce environment, I can analyze user behavior to design clearer, smoother, and more effective interfaces.
I work with tools such as:
- Figma,
- AB Tasty,
- Microsoft Clarity,
- Google Analytics 4 (GA4),
- Jira.
I can assist you with:
✔ UX & CRO Audit
✔ User Friction Analysis
✔ Conversion Optimization
✔ Landing Page Optimization
✔ E-commerce Optimization
✔ Conversion-oriented Wireframes
✔ Behavioral Analysis
✔ UX & Performance Recommendations
My goal: to improve the user experience while contributing to business objectives and digital performance.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- ShowroompriveCRO Project ManagerE-COMMERCESeptember 2024 - March 2025 (6 months)Saint-Denis, FranceParticipated in the conversion optimization of an e-commerce site through the implementation of A/B tests and user behavior analysis.Main missions:
- Implementation and monitoring of A/B tests via AB Tasty on various user journeys (product pages, cart, checkout)
- Behavioral analysis via Microsoft Clarity and EmotionsAI (heatmaps, session recordings, friction analysis)
- Participation in ideation phases and definition of A/B test hypotheses
- Collaboration with product and data teams to analyze results and prioritize optimizations
- Contribution to the e-commerce conversion funnel optimization strategy
- Backlog management, user story writing on Jira, and participation in Agile ceremonies
Environment:AB Tasty, Microsoft Clarity, EmotionsAI, Jira, Agile methodology, e-commerce optimization, CRO. - Harmonie MutuelleUX/UI DesignerBANKING AND INSURANCESeptember 2023 - January 2024 (4 months)Paris 15 Vaugirard, France
- Led the redesign of the "Mon Entreprise Harmonie" space, including: the complete redesign of the homepage, the addition of a contextual notification system, and the improvement of request management journeys for business clients.
- Contributed to the update and optimization of the design system, ensuring the consistency, scalability, and maintainability of components.
- Designed wireframes, high-fidelity mockups, and interactive prototypes, based on previously identified user needs.
- Facilitated team retrospectives at the end of sprints, fostering continuous improvement of collaboration and production processes.
- MYREUX/UI DesignerREAL ESTATESeptember 2019 - June 2022 (2 years and 9 months)Paris 09 Opéra, France
- Co-designed, in close collaboration with the product team, two new MYRE platforms: a business plan modeling tool and an interface dedicated to real estate financing management.
- Performed functional and graphical acceptance testing of UX/UI developments, ensuring the consistency of interfaces with mockups and the target experience.
- Ensured UX and UI consistency across all MYRE platforms.
- Led the complete redesign of the "Dettes" (Debts) feature, on desktop and mobile, including: restructuring navigation flows, optimizing the interface for financial debt entry and tracking, and simplifying the user experience.
- Actively participated in co-design workshops with stakeholders (Product Owner, developers, business experts) to align user needs and technical constraints.
- Designed new complex user journeys (e.g., business plan comparison, financing simulation, automated debt import, invoice validation) considering business objectives and technical constraints.
- Conducted and disseminated regular UX/UI monitoring (best practices, industry innovations, design trends) to enrich discussions and ensure a high level of quality in deliverables.
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Education
- MBA Digital Project StrategyDigital Campus2025
- Bachelor in UX/UI Design & Web DevelopmentHETIC2020
Certifications
- Google Analytics 4Google2025