Namizata Keita

As part of this entrepreneurial project, I designed and managed two online stores entirely built with AI tools. My main achievements:

Product strategy & project management: discovery (market/competition/customers), MVP scoping and success indicators; specifications, roadmap, macro/micro planning, risk register, and go-live coordination.

E-commerce with AI toolchain: automation of the catalog of 2,000+ products, pricing rules, product visuals & content, PIM/structure and navigation; quote/restoration modules to capture leads.

Acquisition & measurement: SEO/SEA program delivering +300% organic traffic in 6 months; Google & Pinterest Ads campaign management; tracking stack (GA4, Search Console, Tag Manager, pixels) and KPI dashboards; A/B tests on product pages and checkout.

UX/CX: redesign of the funnel (navigation → product page → cart → payment), performance and form optimization; increased lead capture via the quote module.

Partnerships & offer network: sourcing, negotiation, and management of an ecosystem of 600+ artisans & suppliers, asset pipeline (photos/descriptions), and SLAs.

Brand & social media: editorial calendar, content production, community management, and storytelling consistent with the brand platform.

In a context of cultural and digital transformation, I managed innovative projects from ideation to deployment, bringing together business, IT, and management teams.

Project management & governance: needs expression and specifications, roadmap construction, macro/micro planning, RACI, risk management and arbitration; Agile/Scrum rituals (backlog, sprint planning, reviews, retrospectives).

Multi-team coordination: business, IT, data, security, legal, communication & stores; dependency and delivery management up to production.

Delivery & quality: launch of an intranet dedicated to innovation (–25% on implementation time), process industrialization, implementation of reporting (KPI/OKR) and impact measurement.

Strategic watch & partnerships: identification and selection of startups, organization of demos/POCs, liaison with business departments; 20+ ideas integrated into the innovation roadmap.

Change management: training and support for 800+ employees, adoption kit and internal communication; internal NPS 8/10.

From concept to growth: I created a pioneering player in live shopping in France, combining technological innovation and business strategy.

Product innovation: design and launch of a complete ecosystem (website, iOS/Android app, e-commerce plugin); 1,000 downloads in 3 months post-launch, average rating 4.6★ (App/Play Store).

Traction & impact: live shopping generates a conversion rate 2-3x higher than standard journeys; increase in add-to-cart +18% and average order value +12%.

Network & partnerships: deployment of 70+ stores, network of 200+ delivery drivers in 1 city; median store onboarding time of 1 day.

Project management: product scoping (MVP/OKR), roadmap, specifications, prioritization & agile rituals; multi-team management (tech, ops, marketing, support) and continuous deployment.

Go-to-market & growth: retail partnerships, acquisition campaigns (Ads/affiliate/influencer), CRM & reactivation; weekly live content and A/B tests (product pages, checkout, live timing).

Funding & governance: fundraising of €150k, budget/burn management, investor reporting, compliance (GDPR, payment security).