Description

Strategic Marketing Consultant | 2x Bestselling Author | SEA Market Expert

I help businesses transform their marketing from a "cost center" into a "profit engine." With over 10 years of experience as a consultant and the founder of Way Maker, a marketing consultancy firm, I specialize in bridging the gap between creative strategy and financial accountability.

As the author of two bestselling books, "Marketing ROI" and "Marketing Research 101," I bring a data-backed approach to every project. My expertise is particularly valuable for European and UK-based companies looking to navigate or expand into the Southeast Asian (SEA) market, where I have successfully consulted for over 100 organizations across various sectors, including Healthcare, B2B Manufacturing, and Premium Branding.

How I can help you:

Marketing ROI Optimization: Implementing frameworks to measure and improve the financial impact of your marketing spend.

SEA Market Entry & Insights: Providing deep-dive consumer research and strategic roadmaps for entering the Thai and broader SEA markets.

Strategic Brand Positioning: Developing brand manifestos and competitive positioning that resonate with high-value audiences.

Consumer Research: Designing and executing qualitative and quantitative research to uncover actionable market opportunities.

Whether you're a startup looking for a scalable growth strategy or an established enterprise needing to audit your marketing performance, I provide the strategic oversight needed to ensure your investment delivers results.

Languages

Thai
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Way Maker
Autor
EDUCATION AND E-LEARNING
January 2022 - Today (4 years and 7 months)
Bangkok, Thailand
As a two-time bestselling author, my mission is to bridge the gap between academic marketing theories and high-impact business applications. My publications are designed to empower entrepreneurs and corporate leaders with data-driven frameworks to measure, analyze, and optimize their marketing investments.

Key Publications:

Marketing ROI: A strategic guide focused on financial accountability in marketing. This book provides a roadmap for organizations to maximize their returns, justify marketing spend, and align marketing activities with overall business profitability.

Marketing Research 101: A simplified yet comprehensive framework for conducting and interpreting market research. It helps leaders move from "gut feeling" to "data-backed" decision-making.

Impact & Recognition:

Both titles achieved Bestseller status, reflecting their practical value in the modern business landscape.

My frameworks have been utilized by numerous SMEs and corporate clients to restructure their marketing performance tracking and strategic planning.

These books serve as the fundamental methodology for my consultancy work at Way Maker and my keynote speaking engagements across the region.
Corporate Strategy Branding Growth Strategy Innovation Management Business Plan Development
Way Maker
Founder, CEO, and Consulting Director
RESEARCH
November 2020 - Today (5 years and 9 months)
Bangkok, Thailand
• - Established company's business model and led qualitative market research for business planning and sales strategy development, resulting in average 35% annual increase of company's business revenue
• - Led consultants to achieve average customer satisfaction rate of 90% through creating customized, end-to-end strategic digital marketing solutions 100+ B2B and B2C clients from diverse industries
• - Developed company's work processes, with focus on alignment with clients' business goals, thorough market research, agile work systems, and ROI measurements
• - Managed high-achieving company culture through rigorous recruitment, KPI alignment, flexible work hours, and consistent employee check-ins
• - Trained and developed 5K+ marketing professionals in digital marketing and market research for universities and Thailand's top 100 companies, receiving consistently positive feedback on the applicability of content trained
Digital Marketing Corporate Strategy KPIs and Metric Definition and Monitoring marketing consultant Coaching
Thammasat Business School
Guest Lecturer
EDUCATION AND E-LEARNING
July 2016 - Today (10 years and 1 month)
Bangkok, Thailand
• - Trained and developed over 5,000 marketing students, receiving consistently positive feedback on the applicability of content trained
• - Specialist in Digital Marketing ROI, Market Research, Digital Marketing for B2B, Agile Marketing
Digital Marketing marketing consultant Agile Project Management Coaching Branding