Freelancer profile translated to English.
Back to original languageAbout Naji
Hi, I'm Naji – Freelancer for Performance Marketing & Paid Media.
I help companies and agencies develop data-driven campaign strategies and implement them operationally – with a focus onlead generation and brand building.
My specialization is in cross-channel campaigns in the following areas:
-Meta Ads (Facebook & Instagram)
-TikTok Ads & LinkedIn Ads
-Google Ads (Search, Display & YouTube)
I plan, structure, and optimize campaigns across the entire funnel – from awareness and consideration to conversion.
Whether it's aboutgenerating qualified leads or building brands sustainably:
I bring the right strategy and ensure your message reaches exactly where it needs to have an impact.
Services at a glance:
-Campaign strategy & media planning
-Setup & operational implementation
-Ongoing optimization & A/B testing
-Reporting & data-based insights
I am currently in the startup phase and ready to go –projects are possible immediately.
Let's talk.
German
Native or bilingual
English
Fluent
Can work on-site
Hamburg (up to 50km)
Experience
- CPE Europe GmbHOnline Marketing ManagerEDUCATION AND E-LEARNINGSeptember 2025 - Today (9 months)Hamburg, Germany-Planning, management, and optimization ofperformance marketingcampaigns (Meta, Google, LinkedIn, TikTok)-Development and implementation oflead generation strategiesfor attracting international students-Conception and execution ofcross-channel campaigns(Awareness & Conversion)-Analysis and evaluation of campaign performance (e.g., via **GA4 & Google Ads**), including reporting and recommendations-Optimization of customer journeys and funnel structures to increase conversion rates-Management of budgets and media plans, as well as continuous efficiency improvement (CPL, CPA)Development and enhancement oftracking setups(e.g., GA4, Pixel, Conversion Tracking)
- Jung von Matt GmbHSenior Digital PlannerDIGITAL AND ITOctober 2020 - April 2025 (4 years and 6 months)Hamburg, Germany• Consulting, planning, and operational implementation of digital paid media campaigns to increase brand awareness, sales promotion, and new customer acquisition for renowned companies• Operational implementation (Meta, Google, Amazon, LinkedIn) and optimization of digital campaigns, as well as ensuring compliance with KPIs and benchmarks• Recommendations• Creation of reports and presentations• Data analysis: Conducting analyses and monitoring with Google Analytics and Matomo to optimize digital performance
- Finc3 GmbHPerformance Marketing ManagerNovember 2019 - April 2020 (5 months)• Operational implementation of programmatic display & video campaigns (ROI/CPO)• Performance support for established brands• Conceptual design of campaign setups and target groups• Ongoing optimization including A/B testing• Creation of reports and insights
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Education
- Business Administrationat Emden University of Applied Sciences2013Betriebswirtschaftslehre
Certifications
- Meta Blueprint, Google (DV360) Skillshop, Amazon Ads (Amazon DSP), Linkedin Ads ManagerMeta Blueprint, Google Skillshop, Linkedin Learning, Amazon Learning Console2025