Naji Bouchiba

Hello everyone!

For over 15 years, I have been supporting all project leaders in the fields of UX strategy, change management, cognitive and prospective ergonomics, systemic design, and sociology.

I have had the opportunity to work in numerous domains such as video games, health, Agri-Tech, Web 3.0, industry, Robotics, e-commerce, Defense, Automotive, banking, Disability, and many more..

I have been involved in these projects by bringing my theoretical (academic) and practical (professional) knowledge. You can read some examples of interventions below.

Between 2013 and 2015, I had the opportunity to support the startup Meludia (meludia.com), a gamified music learning platform, as the head of the UX team (4 people). This role allowed me to learn how to build and organize a strategic vision for Meludia's product and to mature the UX team members. With Meludia, we had the opportunity to win numerous awards such as the Lépine competitions in France and Europe in 2014, and be a finalist in 2015 at the SXSW Interactive Innovation Awards in Austin in 2015. Today, Meludia is deployed in over 115 countries worldwide with millions of users.

From 2017 to 2020, I supported the startup B2BOT, specializing in vision and offering a real-time environment description solution for visually impaired people. Within this project, I had the opportunity to deploy and adapt cognitive ergonomics methods to design and evaluate a product that meets the real-world uses of end-users, with the aim of increasing social and technological acceptability and fostering new uses.

Since 2020, I continue to support various entities in improving or designing the products and services of the future.

If you are looking for a rigorous and experienced person, you have come to the right profile.