Freelancer profile translated to English.
Back to original languageAbout Naja
Hey, I'm Naja – Senior Paid Social Freelancer from Cologne with 12+ years of experience in performance marketing, specializing in Meta Ads.
I help D2C brands and agencies build Paid Social as a scalable growth channel – from strategy to operational execution.
🚀 Performance Meets Creative Strategy
Successful campaigns today are primarily created at the creative level. I combine data-driven media buying with systematic creative strategy:
- Developing hooks, angles & messaging along the funnel
- Concepting, creating, and iterating performance creatives (Canva, CapCut, nanobanana)
- Structured creative testing instead of individual tests
- Interlinking ads and landing pages
🤖 AI as Part of My Workflow
- Researching target audience, market, and creative insights
- Developing concepts, scripts, and test ideas
- Sparring for strategies and hypotheses
📊 Services
- Paid Social Strategies, Media Plans & Forecasts
- Setup & Audit of Ad Accounts, Tracking & Product Catalogs
- Campaign Management focused on revenue, ROAS, CAC, and profitable new customer growth
- Analysis, Reporting & Sparring for teams & decision-makers
🌍 justnaja.de
German
Native or bilingual
Can work on-site
Köln (up to 30km)
Experience
- JUST NAJAFounder & Paid Social FreelancerDIGITAL AND ITJanuary 2022 - Today (4 years and 7 months)Köln, GermanySelf-employed since 2022 after 10+ years of experience in content & performance marketing in agencies and e-commerce.
- finanzen GroupSenior Performance Marketing ManagerBANKING AND INSURANCEMarch 2021 - October 2021 (8 months)Berlin, Germany
- upljft GmbHSenior Advertising SpecialistDIGITAL AND ITJanuary 2020 - February 2021 (1 year and 2 months)Hamburg, Germany
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Education
- Certified Online Marketing ManagerDDA German Direct Marketing Academy2014
- Online Editormibeg Institute Media2011