Freelancer profile translated to English.

Description

Hello, I'm Naiwen, a freelance brand designer specializing in branding, visual identity, logo design, and packaging.

My design journey began in Taiwan and continued in Shanghai nearly 9 years ago, where I developed a multicultural approach to creation. This dual sensitivity allows me to support local and international clients in creating strong, coherent, and impactful brand identities.

I work on branding, rebranding, logo creation, visual identity, graphic charter, packaging design, art direction, and visual communication projects. My goal is to translate a brand vision into a clear, differentiating, and relevant universe, both creatively and strategically.

Thanks to my past experiences, I bring to each assignment a solid mastery of project management, creative direction, client follow-up, and deadline adherence. I place great importance on the quality of execution, visual coherence, and smooth collaboration throughout the project.

I enjoy exploring new ideas, building concepts based on research, and creating tailor-made visual solutions for brands that want to stand out.

Looking forward to discussing your branding, logo, visual identity, or packaging project.

Keywords: branding, visual identity, logo design, logo creation, packaging, packaging design, brand identity, rebranding, graphic charter, graphic design, art direction, visual communication, brand image, brand universe, freelance designer, freelance graphic designer, branding designer, packaging designer

Industry field of expertise

Languages

English
Native or bilingual
Chinese
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

CREATIVE CAPITAL
Graphic Design Manager | Branding, Packaging, and Project Direction
January 2018 - December 2023 (5 years and 11 months)
Shanghai, China
Building and managing a team of 5 designers, with supervision of branding, visual identity, and packaging projects for local and international brands.

•Led rebranding, brand design, and coherent visual universe development projects.

•Managed projects from brief intake to final execution, coordinating talent, resources, and client needs.

•Contributed to winning significant projects, particularly in packaging design for Nestlé Ice Cream.

•Oversaw creative quality, strategic relevance, and consistency between brand positioning and visual deliverables.

Executed rebranding, packaging design, and brand adaptation projects for various markets.

•Contributed to creative pitches and visual recommendations for international brands.

•Developed brand identity concepts, packaging designs, and communication materials aligned with business objectives.

branding
•visual identity
•logo design
•logo creation
•graphic charter
•brand identity
•packaging design
•rebranding
•art direction
•graphic design
•visual communication
•brand universe
•brand design
•product packaging
•brand image
•communication materials
•print design
•creative concept
•freelance branding
•packaging designer
•visual identity designer
Arche X
Visual Communication Designer | Visual Identity and Creative Concepts
July 2017 - December 2018 (1 year and 5 months)
Participated in the creation of brand systems, visual identities, and internal visualization projects.

•Contributed to creative research, idea generation, and the development of cross-functional design concepts.

•Collaborated with various departments on visual communication, brand identity, and strategic design projects.
Studio91
Freelance Graphic Designer | Branding, Visual Identity, Logo & Packaging
January 2020 - Today (6 years and 7 months)
Shanghai, China
Specializing in idea generation, research-based creative concepts, and comprehensive brand design.

•I support my clients in branding, visual identity creation, logo design, packaging design, as well as the creative direction of their projects.

•I manage business development, client acquisition, and project management, from the reflection phase to final delivery.

•I have led various projects, including seasonal packaging design for Starbucks and a complete rebranding for a Taiwanese hotpot brand.

•I place great importance on client relationships, quality of execution, brand consistency, and the creation of impactful strategic and visual solutions.

branding, visual identity, brand identity, logo design, logo creation, packaging, packaging design, rebranding, art direction, creative direction, brand strategy, creative concept, brand universe, graphic design, freelance branding, packaging designer
Branding Visual Identity Logo Design Packaging Art Direction