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Naina D.ND

Naina D.

Transition Manager / Marketing and Communication

On-demand
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Naina

Over 15 years of experience in communication agencies and then in companies have allowed me to develop a strategic and operational vision in marketing and communication. I can intervene in a project-based role or as a transition manager.

Supporting the deployment of company projects, increasing the visibility of leaders, structuring institutional image, or supporting the launch of strategic offers are among the many missions I have carried out.
- Go-to-market: definition of positioning, structuring of the offer, brand platform, launch of products and offers, digital marketing
- Internal communication: enhancing strategic plans in a change management approach, content creation, design and management of 360° editorial systems
- External communication: B2B and B2C multichannel campaigns, press and public relations, digital, e-reputation, content creation, design and management of 360° editorial systems
- Crisis communication
- Financial communication
- Event management
Managing multidisciplinary teams, network animation, and budget management are also among my skills.

As a Business Partner, I have developed my skills in Management and Organization Management (ESSEC, 2021) and Corporate Finance and Performance Management (Dauphine PSL, 2021) to consolidate my global vision of managerial and financial challenges, in service of growth and value creation.

I can join your teams, or work remotely, as I enjoy combining teamwork, energy, creativity, and rigor in execution.

I look forward to discussing your challenges and putting my skills to your service.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Inter Invest
    Senior Marketing & Communication Manager
    BANKING AND INSURANCE
    July 2022 - March 2025 (2 years and 8 months)
    Paris, France
    Senior Marketing and Communication Manager for Mon PER (Personal Retirement Plan) and Inter Invest Financement
    > Go-to-market: definition of the marketing communication strategy and operational deployment for the launch of new offers and their development (sales support materials, B2B and B2C campaigns)
    > Digital Marketing: content strategy and social media management, SEO/SEA
    > Press relations and partnerships
    > Internal communication
    > Management of internal creatives, external agencies, and service providers
    Strategic Marketing Go-to-market Strategy Press Relations Partnerships Internal Communication Offer Marketing Content Marketing Communication Strategy Strategic Communication
  • Troïka immobilier / Quartier Libre Collection
    Marketing and Communication Director
    REAL ESTATE
    December 2021 - June 2022 (6 months)
    Freelance support mission for the launch of a collection of four-star apartment hotels, for a Family Office specializing in high-end real estate investment and the operation of prestigious assets
    > Structuring of positioning, B2C and B2B offerings
    > Development of services and additional revenue streams
    > Partnership research
    > Development of the Guest App
    > Website redesign, customer journey messaging, promotional materials
    > Content strategy and social media management
    > Redesign of Troika Immobilier's communication tools
    Strategic Marketing Customer Journey Offer Marketing Digital Communication Social Media Website
  • Afpa, Agence nationale pour la formation professionnelle des adultes
    Head of External Communications
    EDUCATION AND E-LEARNING
    September 2016 - April 2021 (4 years and 8 months)
    Montreuil, France
    Brand management during the transition from monopoly to competition, alongside crisis communication regarding a job protection plan

    > Creation of the External Communications department: B2C and B2B multichannel campaigns to develop lead generation for candidates & business opportunities, brand attachment, and loyalty
    *Expertise: Influence (monitoring, press relations), Editorial (print, digital, video content creation), Brand content management and social media management, crisis communication
    *Management of 6 people and budget oversight

    > Corporate communication: new logo, brand platform, corporate film, activity report, etc.

    > CEO Communication (speeches, presentations, press relations, social media)

    > Head of communication for the Afpa Entreprises subsidiary
    Communication Strategy Editorial Strategy Content Marketing 360° Communication Corporate Communication Social Media Team Management

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Education

  • Master's degree in Information and Communication
    Institut Français de Presse, Université Paris II Assas
    1999
  • Masters Degree in Journalism and Advertising
    The London College, University College Kensington, London, Great Britain
    2002

Certifications

  • Launching Product and Service Offers
    Essec
    2021

Skill set

Categories