About Naina
French
Native or bilingual
English
Native or bilingual
Experience
- Inter InvestSenior Marketing & Communication ManagerBANKING AND INSURANCEJuly 2022 - March 2025 (2 years and 8 months)Paris, FranceSenior Marketing and Communication Manager for Mon PER (Personal Retirement Plan) and Inter Invest Financement> Go-to-market: definition of the marketing communication strategy and operational deployment for the launch of new offers and their development (sales support materials, B2B and B2C campaigns)> Digital Marketing: content strategy and social media management, SEO/SEA> Press relations and partnerships> Internal communication> Management of internal creatives, external agencies, and service providers
- Troïka immobilier / Quartier Libre CollectionMarketing and Communication DirectorREAL ESTATEDecember 2021 - June 2022 (6 months)Freelance support mission for the launch of a collection of four-star apartment hotels, for a Family Office specializing in high-end real estate investment and the operation of prestigious assets> Structuring of positioning, B2C and B2B offerings> Development of services and additional revenue streams> Partnership research> Development of the Guest App> Website redesign, customer journey messaging, promotional materials> Content strategy and social media management> Redesign of Troika Immobilier's communication tools
- Afpa, Agence nationale pour la formation professionnelle des adultesHead of External CommunicationsEDUCATION AND E-LEARNINGSeptember 2016 - April 2021 (4 years and 8 months)Montreuil, FranceBrand management during the transition from monopoly to competition, alongside crisis communication regarding a job protection plan> Creation of the External Communications department: B2C and B2B multichannel campaigns to develop lead generation for candidates & business opportunities, brand attachment, and loyalty*Expertise: Influence (monitoring, press relations), Editorial (print, digital, video content creation), Brand content management and social media management, crisis communication*Management of 6 people and budget oversight> Corporate communication: new logo, brand platform, corporate film, activity report, etc.> CEO Communication (speeches, presentations, press relations, social media)> Head of communication for the Afpa Entreprises subsidiary
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Education
- Master's degree in Information and CommunicationInstitut Français de Presse, Université Paris II Assas1999
- Masters Degree in Journalism and AdvertisingThe London College, University College Kensington, London, Great Britain2002
Certifications
- Launching Product and Service OffersEssec2021